Pengaruh Adverse Selection dan Negative Framing pada Kecenderungan Eskalasi Komitmen

  • Ari Puspa Sari Fakultas Ekonomi dan Bisnis Universitas Udayana
  • Gede Wira Kusuma Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstract

Escalation of commitment is a decision to increase or expand the commitment to a project or a particular investment even though the investment project or indicate failure. This research has the objective to obtain empirical evidence of the effect of adverse selection and negative framing effect on the escalation of commitment tendency. Experimental design used of this research is 2 x 2 factorial design with the instrument in the form of cases. Participants in this research were Magister ofAccounting and Magister of Management students, as a proxy manager chosen by purposive sampling technique as much as 196 participants. This research uses of two ways ANOVA analysis techniques. This research proves that adverse selection and negative framing have an influence on the propensity of escalation of commitment.


Published
2017-02-17
How to Cite
SARI, Ari Puspa; KUSUMA, Gede Wira. Pengaruh Adverse Selection dan Negative Framing pada Kecenderungan Eskalasi Komitmen. Jurnal Ilmiah Akuntansi dan Bisnis, [S.l.], p. 1-6, feb. 2017. ISSN 2303-1018. Available at: <https://ojs.unud.ac.id/index.php/jiab/article/view/24977>. Date accessed: 26 jan. 2020. doi: https://doi.org/10.24843/JIAB.2017.v12.i01.p01.
Section
Articles

Keywords

Adverse selection, negative framing, eskalasi komitment