The ANALYSIS OF WILLINGNESS TO PAY (WTP) VISITORS TO THE DEVELOPMENT OF RAFTING TOURISM IN SERAYU WATERSHED
Abstract
Serayu Rafting Tourism utilizes the potential of Serayu Watershed located in Banjarnegara Regency. Serayu Rafting Tourism has the opportunity to increase its potential to become one of the leading tourism in Banjarnegara Regency. This study aims to identify the socioeconomic characteristics of tourists of Serayu Rafting attractions, estimate willingness to pay to determine the maximum potential price that is still willing to be paid in the development of Serayu Rafting attractions and analyze the factors that influence the willingness of visitors to pay the value chosen. This research uses CVM method and logistic regression analysis, with primary data obtained from survey to 105 respondents through multistage sampling technique and secondary data obtained from documents coming from relevant agencies, agencies or institutions. The results stated that the economic potential value of Rafting Serayu tourism object is quite good, because of 105 respondents as many as 95 respondents (90.5%) among them are willing to pay more for the development of tourism pbyek with a scenario 1 of Rp 10,000 and scenario 2 of Rp 25,000. Variable regional origin and income level affect willingness to pay, while variable gender, age, marital status and level of education do not affect willingness to pay.
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References
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Wahab, Salah. 2003. Manajemen Kepariwisataan. Jakarta: Pradnya Paramitha.
Aoun, Dani. 2015. Assessing the Economic Sustainability of Managing Protected Areas Using the CVM and CBA Approaches. Management of Eviromental Quality an International Journal Vol 27.
Arikunto, S. 2013.Prosedur Penelitian Suatu Pendekatan Praktik. Edisi Revisi. Jakarta: PT. Rineka Cipta.
BPS Kabupaten Banjarnegara. 2018. Kabupaten Karanganyar dalam Angka 2018. Banjarnegara: BPS.
Buku Pedoman, Penghargaan Pariwisata Berkelanjutan Indonesia Indonesia. Sustainable Tourism Award (ISTA) – 2018.
Chiam Chooi Chea. 2013. The Benefits of Conserving Living Heritage in Melaka City, Melaka. Skripsi. Fakultas Ekonomi dan Manajemen Universitas Putra Malaysia. Selangor.
Dhaniswara, Manik. 2014. Analisis Willingness to Pay Menuju Pelestarian Ekosistem Wisata Bahari Karimunjawa, Jawa Tengah. Semarang: Universitas Diponegoro.
Djijono. 2012. Valuasi Ekonomi Menggunakan Metode Travel Cost Taman Wisata Hutan di Taman Wan Abdul Rachman, propinsi Lampung. Makalah Pengantar Falsafah Sains Program Pasca Sarjana / S3 Institut Pertanian Bogor.
Drumm, A dan Moore, A. 2002. Ecotourism Development: An Introduction to Ecotourism Planing. The Nature Conservacy, Arlington, Virginia, USA.
Fadhilah, Savira M. 2015. Restorasi Ekosistem Mangrove di Kabupaten Kendal. Skripsi. Tidak Dipublikasikan. Fakultas Ekonomika dan Bisnis Universitas Diponegoro. Semarang.
Fauzi A. 2006. Ekonomi Sumber Daya Alam dan Lingkungan. Teori dan Aplikasi. Jakarta: PT Gramedia Pustaka Utama.
Fauzi, Akhmad. 2010. Ekonomi Sumber Daya Alam dan Lingkungan: Teori dan Aplikasi. Jakarta: Gramedia Pustaka Utama.
Febianti, Yopi Nisa. 2014. Permintaan dalam Ekonomi Mikro. Edunomic. Jurnal Volume 2 No. 1.
Han, Fang. 2011. Estimating willingness to pay for environment conservation: a contingent valuation study of Kanas Nature Reserve, Xinjiang, China.
Iqbal, Muhammad. 2007. Analisis Pemangku Kepentingan dan Implementasinya dalam Pembangunan Pertanian. Jurnal Iqbal Vol 6 No. 3 Hal 89-99.
James K. Hammitt, Jin¬Tan Liu and Jin-Long Liu. 2001. Contingent Valuation of a Taiwanese Wetland. Journal Environment and Development Economics Vol 6 No. 10 Page 259-268.
Kamri, Thalany. 2013. Willingness to Pay for Conservation of Natural Resources in The Gunung Gading National Park Sarawak. Procedia Social and Behavioral Sciences 101.
Kennedy, Posma Sariguna Johnson. 2018. Modul Ekonomi Mikro Pasar. Fakultas Ekonomi Universitas Kristen Indonesia.
Mburu. 2007. Economic Valuation and Enviromental Assessment. East Africa: BMBF.
Moleong, L.J. 2010. Metodelogi Penelitian Kualitatif. Bandung: Remaja Rosda Karya.
Muttaqin, Tatag dkk. 2011. Kajian Potensi dan Strategi Ekowisata di Cagar Alam Pulau Sempu Kabupaten Malang Provinsi Jawa Timur. Jurnal Kajian Potensi Ekowisata. 6 (2): 152 – 161.
Nainggolan, Ruth Roselin Erniwaty. 2019. Analisis Willingness to Pay (WTP) Retribusi Pengelolaan Sampah di Kecamatan Cileunyi Kabupaten Bandung. Jurnal Ilmu Pemerintahan Widya Praja, 45(1).
Nam Seungmin, Park, Sae-eun and Hong-Chul Shin. 2015. Accessing the Economic Value of Night View of Bridge Using Contingent Valuation Method: The Case of South Korea’s Han-River bridge. A Journal of International Association on Water Pollution Research.
Nasution, R. Hendrik, Ricky Avenzora, dan Tutut Sunarminto. 2018. Analisis Kebijakan dan Peraturan Perundang-Undangan Ekowisata di Indonesia. Media Konservasi Vol. 23 No. 1 April 2018: 9-17.
Oka A. Yoeti. 1996. Pemasaran Pariwisata. Angkasa: Bandung.
Oka A. Yoeti. 2008. Ekonomi Pariwisata: Introduksi, Informasi, dan Implementasi. Jakarta: Kompas.
Page, S.J dan Ross, D.K. 2002. Ecotourism. Cina: Person Education Limited.
Pardian, Pandi, Trisna Insan Noor, dan Achdya Kusumah. 2013. Analisis Penawaran Dan Permintaan Bawang Merah Di Provinsi Jawa Barat. Agricore-Jurnal Agribisnis dan Sosial Ekonomi Pertanian. Vol. 1, No. 2, Desember 2016.
Polyzos Serafeim and Minetos, Dionissios. 2007. Valuing Environmental Resources in The Context of Flood and Coastal Defence Project Appraisal a case-study of Poole Borough Council Seafront in The UK. A Journal Maanagement of Environmental Quality Vol 18.
Publikasi Kabupaten Banjarnegara. 2010. Buku Putih Sanitasi Kabupaten Banjarnegara. Banjarnegara.
Rizal, Abu dan Joko Priyono. 2016. Analisis Penerimaan Daerah Dari Sektor Pariwisata Kota Surabaya Tahun 2010-2014. Jurnal Ekonomi & Bisnis. Volume 1, Nomor 2.
Samuelson, P. A. dan W. Dawbney N. 2003. Ilmu Ekonomi Edisi KetujSuh Belas. Jakarta: PT. Media Global Edukasi.
Samuelson, Paul A. dan William D. Nordhaus. 2010. Economics. New York: McGraw-Hill.
Santoso, Heri. 2015. Model Pengembangan Tata Kelola Pariwisata di Taman Nasional Bunaken. Jurnal Ekonomi dan Pembangunan Departemen Ekonomi IPB.
Sanusi, Anwar. 2011. Metodelogi Penelitian Bisnis. Jakarta: Salemba Empat.
Salvatore, D. (2006). Mikroekonomi Edisi Empat.New York: McGraw-Hill, Inc.
Schmoll, G. A. 1977. Tourism Promotion. London: International Press.
Siew, Mei Kuang. 2015. Estimating Willingness to Pay for Wetland Conservation: a contingent valuation study of Paya Indah Wetland, Selangor Malaysia. International Conferences on Environmental Forensics 2015.
Subardin, M. Yusuf. 2011. Valuasi Ekonomi Menggunakan Metode Travel Cost Pada Taman Wisata Alam Punti Kayu Palembang. Jurnal. Vol. 9(2).
Sukirno, Sadono. 2013. Makro Ekonomi, Teori Pengantar. Jakarta: PT. Raja Grafindo Persada.
Suprapto, Djoko et al. 2015. Economic Valuation of Mangrove Restoration in Indonesia. Jurnal Ekonomi Pembangunan, 16(2).
Susilowati, Indah et al. 2018. Economic Valuation of Tourism Attraction of Jatijajar Cave in Kebumen Regency. Jurnal Ekonomi dan Kebijakan, 11(1).
Susilowati, Indah et al. 2019. Willingness to Pay to Overcome Pollution in Tapak River Semarang. Journal of Economics and Policy, 12(1).
Tao, Zhang. 2012. Economic Valuation of Forest Ecosystem Services in Heshui Watersheed using Contingent Valuation Method. Procedia Environmental Sciences 13 (2012).
Wahab, Salah. 2003. Manajemen Kepariwisataan. Jakarta: Pradnya Paramitha.
Published
2021-08-23
How to Cite
SUDRAJAD, Nobel et al.
The ANALYSIS OF WILLINGNESS TO PAY (WTP) VISITORS TO THE DEVELOPMENT OF RAFTING TOURISM IN SERAYU WATERSHED.
Jurnal Ekonomi Kuantitatif Terapan, [S.l.], p. 259-272, aug. 2021.
ISSN 2303-0186.
Available at: <https://ojs.unud.ac.id/index.php/jekt/article/view/69875>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.24843/JEKT.2021.v14.i02.p02.
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