Faktor-faktor yang Mempengaruhi Kepuasan Konsumen Terhadap Beras Merah Organik di Kota Denpasar

  • JESSY VENY OMBUN SIANTURI PS Agribisnis Fakultas Pertanian Universitas Udayana JL. PB. Sudirman Denpasar 80232 Bali
  • I GEDE SETIAWAN ADI PUTRA PS Agribisnis Fakultas Pertanian Universitas Udayana JL. PB. Sudirman Denpasar 80232 Bali
  • WAYAN GINARSA PS Agribisnis Fakultas Pertanian Universitas Udayana JL. PB. Sudirman Denpasar 80232 Bali

Abstract

ABSTRACT

Factors Affecting Consumer Satisfaction Of Organic Red Rice in Denpasar

This study aims to find the factors that affect customer satisfaction with organic brown rice in Denpasar and know the level of customer satisfaction with organic brown rice consumed in Denpasar. The research was conducted in Denpasar which took place in two places, gods Tiara Supermarkets and health food stores "Satvika Boga" determined by purposive sampling.The results of this study indicate that the factors that affect customer satisfaction with organic brown rice that is based on the results of a factor analysis of the packaging, taste factors, aroma factors, factors benefits, the availability of, and factors motivating factor perception. The level of customer satisfaction with organic brown rice in the city of Denpasar is, of the 45 respondents, 19 (42.22%) were very satisfied, 15 people (33.33%) were satisfied and 11 (24.45%) were not satisfied .

Keywords : satisfaction, consumer, organic

Downloads

Download data is not yet available.
Published
2013-07-31
How to Cite
SIANTURI, JESSY VENY OMBUN; ADI PUTRA, I GEDE SETIAWAN; GINARSA, WAYAN. Faktor-faktor yang Mempengaruhi Kepuasan Konsumen Terhadap Beras Merah Organik di Kota Denpasar. Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], july 2013. ISSN 2685-3809. Available at: <https://ojs.unud.ac.id/index.php/jaa/article/view/6140>. Date accessed: 13 nov. 2024.
Citation Formats
Issue
Vol.2, No.3, Juli 2013
Section
Articles

Keywords

satisfaction; consumer; organic