Dampak Sosial-Ekonomi Kemitraan KUD Tani Makmur  dengan PT. Nestle Indonesia    (Studi Kasus di Desa Kandang Tepus, Kecamatan Senduro, Kabupaten Lumajang)

LUKY AISYAH ANDRIANI; I WAYAN WINDIA; I NYOMAN GEDE USTRIYANA

LUKY AISYAH ANDRIANI Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana JL. PB. Sudirman Denpasar 80323, Bali
I WAYAN WINDIA Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana JL. PB. Sudirman Denpasar 80323, Bali
I NYOMAN GEDE USTRIYANA Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana JL. PB. Sudirman Denpasar 80323, Bali

Abstract

Socio-Economic Impact Partnership KUD Tani Makmur with PT. Nestle
Indonesia (Case Study in Kandang Tepus Village, Senduro Sub-District,
Lumajang Regency)
One form of relationship between subsystems in the agribusiness system is the
relationship between dairy farmers, dairy cow cooperatives, and the Milk Processing
Industry (IPS). One of the dairy cow milk cooperatives in partnership with IPS is the
KUD Tani Makmur in Kandang Tepus Village, Senduro District, Lumajang Regency.
KUD Tani Makmur in running his dairy cow business in partnership with PT. Nestle
Indonesia.The partnership between KUD Tani Makmur and Nestle is contractual, in
which this partnership impacts socially and economically for cooperatives. The purpose
of this study was to determine the social and economic impacts of KUD Tani Makmur
because they partnered with Nestle.The research method used for social impact is
qualitative. Whereas for economic impacts quantitative analysis and trend analysis are
used. The results of the analysis show that there is a change in knowledge, attitudes, and
actions of cooperative employees and members. This change is positive. In addition,
there are changes in positive social values and norms and institutions. The economic
impact obtained is also positive, the cooperative has increased income, the number of
members of the cooperative, the development of physical cooperatives. The SHU
obtained by cooperatives in the 2013-2016 period fluctuated, which in 2015 experienced
a decline. This extension is due to the lack of proper implementation of cooperative
strategies in dealing with competitors. The positive impact of social and economic
needs to be maintained, while to overcome competitors need to know the weaknesses
and strengths of competitors so as not to implement a strategy that is inappropriate.

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