Strategy for Controlling the Transfer of Agricultural Land Functions in SubakKerdung, Sub-District of South Denpasar, Denpasar City

Abstract

Strategy for Controlling the Transfer of Agricultural Land Functions in
SubakKerdung, Sub-District of South Denpasar, Denpasar City
Control over the conversion of agricultural land is very necessary in order to maintain
the existence and sustainability of subak in the City of Denpasar, especially in
SubakKerdung. There needs to be appropriate strategies as a solution so that control
over the conversion of agricultural land in SubakKerdung can be done. The purpose of
this study was to determine internal and external factors and to find out the most
appropriate strategy in controlling the conversion of agricultural land in SubakKerdung.
The results of the analysis of internal factors in SubakKerdung were: a) strength (the
application of Tri Hita Karana in subak), b) weakness (low interest of subak members to
defend their land). External factors were: a) opportunities (the development of
ecotourism as a tourist attraction), b) threats (over the function of agricultural
land).Based on the SWOT analysis, the development strategies found were: (a) S-O
Strategy - Optimizing the empowerment of farmer communities as the main actors in
ecotourism development by directly selling their agricultural products to tourists. (b) WO
Strategy - Conducting education and training through counseling in adopting new
innovations so that agricultural products can be marketed to tourists. (c) S-T Strategy -
Planting vegetables that have high economic value and can be processed into snacks and
drinks (d) The W-T Strategy -Implementing and increasing the intensity of education
and training on tour guides, i.e. English training for young people and farming
communities.