Analysis of Business Feasibility Study in Bottled Drinking Water of PT. Amiro in Uma Jero Village, Busungbiu District, Buleleng Regency

Abstract

Analysis of Business Feasibility Study in Bottled Drinking Water of PT.
Amiro in Uma Jero Village, Busungbiu District, Buleleng Regency.
Water is a major component in the human body, without which creatures cannot
grow and develop. Drinking water is a major component of the body; on average
each person has 70-80 percent of water from his body weight. The community has
now switched from consuming ordinary drinking water which is cooked into
bottled water. Companies engaged in the BDW sector keep increasing and
continue to expand their product networks. The purpose of this study was to
determine the bottled drinking water business at PT. Amirowhether it is
financially feasible in terms of investment criteria, namely NPV, IRR, Net B / C,
Payback Period and Sensitivity Analysis and the goal of the study was also to
identify the constraints faced by PT. Amiro in running a business. Based on this
research, it could be seen that the NPV value wasRp. 12,640,670,205, IRR
35.79%, Net B / C 3.64, and the Payback Period was 8 years 3 months, therefore
it means that BDW business of PT. Amirois financially feasible to be carried out.
Constraints in the feasibility study of PT. Amiro, in developing the business
process were that the licensing process took a lot of time to meet the requirements
needed to obtain a business license such as the Agency of Food and Drug Control,
Indonesian National Standard, Halal Certificate from MUI and ISO 9001. Amiro
is a new player in the BDW business and is not yet known by the public so it
needs a strategy to get market share from a very dense market.