Komponen Pemasaran Teh Herbal Bukit Hexon pada PT. Karya Pak Oles Tokcer Denpasar Bali

Abstract

Marketing component of Herbal Tea Bukit Hexon at PT. Karya Pak Oles
Tokcer Denpasar Bali

Marketing is a combination of four variables that are the core of the company's
marketing system, consisting of product, price, place/distribution channels, and
promotions. This study is aimed at identifying the components of marketing carried
out by PT. Karya Pak Oles Tokcer and the constraints faced in marketing their
products. The research location was selected by purposive sampling. Types of data
collected included primary and secondary data. Data were collected by observation,
interview, and documentation study. Data were analyzed descriptively and
qualitatively. Based onthe results of research known component of the marketing
done by PT. By Pak Oles lessening of the products that the company provides one
type of packing to look more attractive in the eyes of connsumers, this type of use the
packing box. The selling price of tea sold is determined based on a calculation of raw
material usage, labor, production, operating costs and other costs. Based on the
place/distribution channels, herbal tea Bukit Hexon marketed through direct
marketing distribution channel and indirectly. Promotional products are made
through direct marketing activities (sales counter), sales promotion (rebates and
bonuses) and advertising (flyers, newspaper and radio from the company it self).
Constraints facing the company consists of internal and external constraints. Internal
constraints in terms of the promotion are less effective. External constraints in terms
of competitors’ similar products. Suggested the company should use the print media,
better known by the public such as the Bali Post and electronic media such as ads on
television so that are building relationships with the community and having a
promotion more aggressively by opening a special stand tea sales as practiced by
companies other tea products.