Analisis Tingkat Kepuasan Pengunjung Desa Wisata Kembang Kuning di Kabupaten Lombok Timur
Abstract
Analysis of Visitor Satisfaction Level at Kembang Kuning Tourism Village in East Lombok Regency. This study aims to 1) analyze the level of visitor interest and destination performance, 2) analyze destination attributes that need to be improved, 3) analyze the level of visitor satisfaction in the Kembang Kuning Tourism Village based on the level of visitor interest and the performance of the Kembang Kuning Tourism Village. The research sample amounted to 95 visitors. Data were analyzed using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results showed that 1) the level of visitor interest (4.25) was higher than the level of performance (4.08), 2) the attributes of the Kembang Kuning Tourism Village that needed to be improved were described in Quadrant I, namely several indicators on accessibility, amenity, ancillary, price, promotion, process. 3) the CSI value is 81.72%, which indicates that the satisfaction level of visitors to the Kembang Kuning Tourism Village in East Lombok Regency is categorized as very satisfied. This indicates that in general, visitors are very satisfied with the performance of the Kembang Kuning Tourism Village.
Downloads
References
Alfitriani, Putri, W. A. dan Ummasyroh. 2021. Pengaruh Komponen 4A terhadap Minat Kunjung Ulang Wisatawan pada Destinasi Wisata Bayt Al-Qur’an Al-Akbar Kota Palembang, jurnal.polsri.ac.id. Available at: https://jurnal.polsri.ac.id/index.php/JAMB/index (Accessed: 23 October 2021).
Antara, M. dan Arida, N. S. 2015. Panduan Pengelolaan Desa Wisata Berbasis Potensi Lokal, simdos.unud.ac.id. Available at: https://simdos.unud.ac.id/uploads/file_penelitian_1_dir (Accessed: 26 October 2021).
Aprianto, R. 2020. Tourist Responses to Flowering Hill Attractions Facilities in the Indragiri Hilir Districts, jom.unri.ac.id. Available at: https://jom.unri.ac.id/index.php/JOMFSIP (Accessed: 9 October 2021).
Handayani, E. N. dan Pratama, E. Y. 2018. Pengaruh Manajemen Hubungan Pelanggan Terhadap Kepuasan Konsumen, ojs.ekonomi-unkris.ac.id. doi: 10.35137/jmbk.v6i3.235.
Jinayan. 2019. Survei Tingkat Kepuasan Pengunjung Terhdap Objek Wisata Pantai Topejawa di Kabupaten Takalar, eprints.unm.ac.id. Available at: http://eprints.unm.ac.id/13937/ (Accessed: 13 September 2021).
Putro, S. W.dkk. 2014. Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Pelanggan dan Loyalitas Konsumen Restoran Happy Garden Surabaya, media.neliti.com. Available at: https://media.neliti.com/media/publications/140294-ID-pengaruh-kualitas-layanan-dan-kualitas-p.pdf (Accessed: 12 September 2021).
Setyanto, I. dan Pangestuti, E. 2019. Pengaruh Komponen Destinasi Wisata (4A) Terhadap Kepuasan Pengunjung Pantai Gemah Tulungagung, administrasibisnis.studentjournal.ub.ac.id. Available at: http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/download/2850/3237 (Accessed: 23 October 2021).
Sofyan dkk. 2013. Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Star Clean Car Wash Semarang, Diponegoro Journal of Social and Politic, pp. 1–12.
Suhendra, A. dan Prasetyanto, D. 2016. Kajian Tingkat Kepuasan Pengguna Trans Metro Bandung Koridor 2 Menggunakan Pendekatan Importance-Performance Analysis, ejurnal.itenas.ac.id. Available at: https://ejurnal.itenas.ac.id/index.php/rekaracana/article/view/997 (Accessed: 29 November 2021).
Zakaria, F. dan Suprihardjo, R. D. 2014. Konsep Pengembangan Kawasan Desa Wisata di Desa Bandungan Kecamatan Pakong Kabupaten Pamekasan, media.neliti.com. Available at: https://media.neliti.com/media/publications/194629-ID-konsep-pengembangan-kawasan-desa-wisata.pdf (Accessed: 26 November 2021).
