Strategi Membangun Destinasi Ekowisata di Kawasan Subak Sungsang Desa Tibubiu Kecamatan Kerambitan Kabupaten Tabanan

  • DEWA AYU PUTU ADI LISTYA UTAMI Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80232 Bali
  • NI WAYAN SRI ASTITI Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80232 Bali
  • NYOMAN PARINING Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80232 Bali

Abstract

Strategy to Build Ecotourism Destinations in Subak Sungsang Area of Tibubiu Village, Kerambitan District, Tabanan Regency


Subak Sungsang is located in Tibubiu village, Kerambitan subdistrict, which has the potential to be developed as an ecotourism destination. The research aims to internal and external factors, also formulate general, alternative, and priority strategies. This research using several analyses, such as IFAS, EFAS, IE matrix, SWOT matrix and QSPM analysis. The results showed that strengths and weakness which come from internal factors are ritual activities or religious culture individually continue to run and the absence of managers for tourism in Subak Sungsang. In other hand, the opportunities and threats which come from external factors are concerns from farmers and tourists towards the subak area and the tendency of people who turn to tourism. General strategy is derived from the total IFAS score of 3,00 and the total EFAS score of 2,26 which is located in cell V (hold and maintain). Alternative strategy consists ten alternative strategies. Priority strategies for the development of Subak Sungsang into ecoturism destination are maintaining natural resources, preserving religious rituals and improving the quality of human resources Subak Sungsang. Advice that can be given is implemeting priority strategies. This strategy can be considered to develop Subak Sungsang as ecotourism destination. In the future, deep and further research is expected to examine supporting factors and inhibitory factors.

Downloads

Download data is not yet available.

References

Hasibuan, S. dan F. Amela. 2019. Implementasi Quantitative Strategic Planning (QSPM) Dalam Merencanakan Strategi Pemasaran Pada Usaha Minuman Happy Bubble Drink Di Kota Binjai. Jurnal Bisnis Administrasi. 8(1) :26-36.
Moleong, L. J. 2012. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Nusabali.com .2019. Alih Fungsi Lahan Sawah Paling Banyak di Enam Kecamatan. https://www.nusabali.com/berita/50203/alih-fungsi-lahan-sawah-paling-banyak-di-enam-kecamatan (diakses tanggal 2 November 2021).
Prananda, I. W. Y. S., S. A. Paturusi, dan I. N. Sudiarta. 2018. Penerapan Pariwisata Berkelanjutan di Ceking Tegalalang, Gianyar. JUMPA. 4(2) : 269-283.
Pratiwi, N. I. 2017. Penggunaan Media Video Call dalam Teknologi Komunikasi. Jurnal Ilmiah Dinamika Sosial. 1(2) : 202-224.
Qanita, A. 2020. Analisis Strategi dengan Metode SWOT dan QSPM (Quantitative Strategic Planning Matrix) : Studi Kasus Pada D’Gruz Caffe Di Kecamatan Bluto Sumenep. Jurnal Ilmiah Manajemen. 1(2).
Rangkuti, F. 2017. Analisis SWOT : Teknik Membedah Kasus Bisnis. Jakarta : Gramedia Pustaka Utama.
Sutawan, N. 2001. Eksistensi Subak Di Bali: Mampukah Bertahan Menghadapi Berbagai Tantangan. SOCA: Jurnal Sosial Ekonomi Pertanian.
Wulandari, N. M. M., I. W. Windia, dan I. M. Sarjana. 2020. Strategi Mewujudkan Ekowisata di Subak Intaran Barat, di Kecamatan Denpasar Selatan, Kota Denpasar. Jurnal Agribisnis dan Agrowisata. 9(1) : 99-108.
Zulkifli, D. 2018. Konsep Pengembangan Ekowisata. http://swarapendidikan.co.id/konsep-pengembangan-ekowisata/. diakses tanggal 14 April, 2021).
Published
2023-07-31
How to Cite
UTAMI, DEWA AYU PUTU ADI LISTYA; ASTITI, NI WAYAN SRI; PARINING, NYOMAN. Strategi Membangun Destinasi Ekowisata di Kawasan Subak Sungsang Desa Tibubiu Kecamatan Kerambitan Kabupaten Tabanan. Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 77-89, july 2023. ISSN 2685-3809. Available at: <https://ojs.unud.ac.id/index.php/jaa/article/view/105218>. Date accessed: 21 nov. 2024. doi: https://doi.org/10.24843/JAA.2023.v12.i01.p08.
Section
Articles