Implikatur dan Eksplikatur dalam Konten Youtube Puja Astawa: Kajian Sosiopragmatik

  • Putu Weddha Savitri Universitas Udayana


This article aims to describe the explicature and implicature, as well as the types and functions of the implicatures contained in the short videos of a Balinese content creator named Puja Astawa. This research is a qualitative descriptive study, with data sources in the form of conversations in 5 videos made by Puja Astawa. Data analysis was performed using one of the pragmatic theories, namely the theory of relevance by Sperber regarding the analysis of ‘what is saying’ and ‘implied meanings’. The results of the discussion show that the Puja Astwa video contains implicit meanings that must be understood by the hearer and the types of implicatures that exist are conventional ones. Whereas based on their function, implicatures were found to have assertive, directive, and expressive functions


Carston, Robyn (2002). Thoughts and Utterances: The Pragmatics of Explicit Communication. Wiley-Blackwell. ISBN 978-0631214885.

Clark, Billy. 2013. Relevance Theory. New York: Cambridge University Press

Davis, Wayne (2019). Implicature. Stanford Encyclopedia of Philosophy. Metaphysics Research Lab, Stanford University.

Levinson, Stephen C. 1987. Pragmatics.London: Cambridge University Press

Sperber, dan Deirdre Wilson. 2005. “Pragmatics” dalam F. Jackson dan M. Smith (des.). Oxford handbook of contemporary philosophy. OUP: 468-501.

Sulfiana dan Irma. 2019. Analisis Fungsi dan Bentuk Implikatur dalam Iklan Sprite: Kenyataan yang Menyegarkan. Jurnal Pendidikan Bahasa dan Sastra Indonesia Hasta Wiyata: 26-32

Wijana, D. P. 1996. Dasar- Dasar Pragmatik. Yogyakarta: Andi Offset

Wilson, Deirdre; Sperber, Dan (2002). "Relevance Theory" (PDF). UCL Psychology and Language Sciences.

Wulandari, dkk. 2018. Analisis Implikatur dalam Percakapan Mahasiswa di Tempat Umum. Jurnal Ilmiah Mahasiswa Jurusan PBSI, Vol.3 No.2. Mei 2018: 154-164

Yule, George. 1996. Pragmatics. Oxford: Oxford University Press
How to Cite
WEDDHA SAVITRI, Putu. Implikatur dan Eksplikatur dalam Konten Youtube Puja Astawa: Kajian Sosiopragmatik. International Seminar on Austronesian Languages and Literature, [S.l.], v. 9, n. 1, p. 409-415, nov. 2021. Available at: <>. Date accessed: 14 july 2024.