GLOBAL CAPITALISM IN INTERIOR DESIGN OF FAST FOOD RESTAURANTS IN BALI

  • I Made Pande Artadi Universitas Udayana

Abstract

Food is anything that is eaten and digested in the body, so that it can be useful for physical and spiritual health. Over time, food consumption develops and changes in accordance with changes in human civilization. Economic, information and cultural globalization has affected human eating activities. Cultural contact that transcends geographical, cultural and religious boundaries results in a consumption revolution that is implemented in the form of dining room interior design concepts and restaurant architecture.This research reveals that there has been a consumption revolution in Balinese society. Massively transformed eating activities that previously as an activity to spend value for food, into various forms of pleasure and leisure time. The interior environment of the dining room is arranged not only to fulfill dining activities but to be filled with various forms of fun, entertainment and games. The theoretical approach used in this research is the theory of consumerism from Jean Baudrillard, Adorno and Pierre Bourdeou.The results showed that for some consumers, eating activities are not merely consuming the use value, function value, and its utility, but also to communicate certain meanings contained therein. Modern interior designs in fast food restaurants are used to mark / represent / communicate or send codes of identity and social position in society.

Downloads

Download data is not yet available.

References

Budihardjo Eko,1997. Arsitek Bicara Tentang Arsitektur Indonesia. Bandung: Alumni Press
Burhan Bungin. 2001. Imaji Media Massa. Yogyakarta: Jendela Press
Celia Lury.1998 . Budaya Konsumen. Jakarta : Yayasan Obor Indonesia Press
Daniel Miller, 1987. Material Culture and Mass Consumtion, Oxford:Basil Blacwell
Piliang Yasraf Amir, 1998. Sebuah Dunia Yang Dilipat, Gaya Hidup Konsumerisme. Bandung: MIZAN Press
Piliang Yasraf Amir, 2011. Dunia Yang Dilipat. Tamasya Melampau Batas-Batas Kebudayaan, Bandung: Matahari Press.
Piliang Yasraf Amir & Jaelani Jejen, 2018. Teori Budaya Kontemporer: Penjelajahan Tanda & Makna. Yogyakarta : Aurora Press
Mardimin Johanes, 1994. Jangan Tangisi Tradisi. Yogyakarta: Kanisius Press.
Sumalyo Yulianto. 1997 Arsitektur Modern Akhir Abad XIX dan Abad XX. Yogyakarta: Gadjah Mada University Press
Published
2019-08-29
How to Cite
ARTADI, I Made Pande. GLOBAL CAPITALISM IN INTERIOR DESIGN OF FAST FOOD RESTAURANTS IN BALI. International Conference on Cultural Studies, [S.l.], v. 2, p. 194-199, aug. 2019. ISSN 2686-5173. Available at: <https://ojs.unud.ac.id/index.php/iccs/article/view/53378>. Date accessed: 26 sep. 2020.