The Preference of Domestic Tourist Towards the Tourism Destination During Pandemic Period in Bali

  • Dheanita Sekarini Octanisa Master Program in Tourism, Udayana University
  • I Komang Gde Bendesa Centre of Excellence in Tourism, Udayana University
  • I Gusti Ayu Oka Suryawardani Centre of Excellence in Tourism, Udayana University
  • Agung Suryawan Wiranatha Centre of Excellence in Tourism, Udayana University


The COVID-19 Pandemic that occurred around the world had an impact on the decrease in people's income which has implications for changing behavior in choosing tourist destinations. This study aims to: 1) analyze the relative importance attribute from Indonesian tourists who came to Bali during the COVID - 19 Pandemic 2.) Get the most optimal combination of tourist destination products choice based on the preferences of Indonesian tourists during the COVID – 19 Pandemic. The research was conducted at Benoa Harbour, I Gusti Ngurah Rai Airport and Kuta Beach from January to April 2021 through the dissemination of questionnaires to 160 Indonesian tourists by accidental sampling. Data analysis by conjoin method and analyzed with SPSS 2.0 program. The results showed that the relative importance attribute sorted from the highest value to the lowest value is cleanliness, price, attractiveness, service, recommendations, security, and promotion. Tourists' preference is the willingness of hygiene facilities, the price of > Rp.50.000, flexible artificial tour booking, friends/family, low case rates and discounts on airline tickets.

Keywords: importance; preferences; travel; Bali.


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How to Cite
OCTANISA, Dheanita Sekarini et al. The Preference of Domestic Tourist Towards the Tourism Destination During Pandemic Period in Bali. E-Journal of Tourism, [S.l.], p. 265-275, sep. 2022. ISSN 2407-392X. Available at: <>. Date accessed: 01 june 2023. doi:

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