Factors Affecting Buyer Decision on Tourism Business Event
Abstract
Not a lot of research related to the determinants that influence delegates to participate in an event. This research is related to a number of factors that influence delegates who are tourism business key players when participating in a tourism event as the case is JITM 2019 which held at Yogyakarta. These factos are including accessibility, event organizer, accommodation, venue, and perceived of prices. By observing on 100 respondent who were buyer at the event and by using classical assumption test, it was found that these five factors i.e accessibility, event organizer, accommodation, venue, and perceived of prices were indeed proven to significantly influence the decision to participate in the event. Accomodation is the most influential factor, as for the details discussed in this paper.
Keywords: participation; business event; decision; MICE.
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References
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Alananzeh, O., Al-Badarneh, M., Al-Mkhadmeh, A., & Jawabreh, O. (2018). Factors influencing MICE tourism stakeholders’ decision making: The case of Aqaba in Jordan. Journal of Convention & Event Tourism, 20(1). doi:https://doi.org/10.1080/15470148.2018.1526152
Buathong, K., & Lai, P.-C. (2017). Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner. Sustainability, 9(1551). doi:http://10.3390/su9071151
Choongbeom Choi, Sungwoo Choi, & Matilla, A. S. (2019). The role of reference prices in the lodging industry: the moderating effect of an individual’s psychological state. Journal of Travel & Tourism Marketing, 39(4). doi:https://doi.org/10.1080/10548408.2019.1583626
Disegna, M., & Osti, L. (2016). Tourists’ expenditure behaviour: the influence of satisfaction and the dependence of spending categories. Tourism Economics, 22(1), 5-30. doi:https://doi.org/10.5367/te.2014.0410
Fiona Hu Kewei, Karin Weber, & Jin, X. (2019). Meeting planners’ experiences of multiple service failures: A dynamic model of organizational justice. Journal of Convention & Event Tourism, 20(2). doi:https://doi.org/10.1080/15470148.2018.1564409
Francisco, P., Alejandro, S., & Gabriela, T. (2019). Cognitive and Affective Antecedents of Consumers’ Satisfaction: A Systematic Review of two Research Approaches. Sustainability, 11(431). doi:http://doi.org/10.3390/su11020431
G. Bowdin, J. A., R. Harris, I. McDonnell, W. O'Toole. (2012). Events management: Routledge.
Geofrrey Crouch, & Ritchie, J. B. (1998). Convention Site Selection Research : A Review, Conceptual Model and Proposional Framework. Journal of Convention and Exhibition Management, 1(1), 58-59.
Getz, D., & Page, S. J. (2016). Progress in Tourism Management Progress and prospects for event tourism research. Tourism Management, 52, 593-631
doi:http://dx.doi.org/10.1016/j.tourman.2015.03.007
Ghozali, I. (2017 ). Model Persamaan Struktural Konsep dan Aplikasi Dengan Program AMOS 24 (Update Bayesian SEM). Semarang: Badan Penerbit Universitas Diponegoro.
Heeshup Han, Bee-Lia Chua, Sanghyeop Lee, & Koo, B. (2021). Quality, emotion, price, and social values in building passenger loyalty: Impact of relationship quality (mediator) and in-flight physical environments (moderator). Journal of Travel & Tourism Marketing, 38(2). doi:https://doi.org/10.1080/10548408.2021.1887054
Joshua N Weru, & Njoroghe, J. (2021). Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya. Journal of Convention & Event Tourism, 22(3). doi:https://doi.org/10.1080/15470148.2021.1895017
Kakyom Kim, & Tucker, E. D. (2016). Assessing and segmenting entertainment quality variables and satisfaction of live event attendees: A cluster analysis examination. Journal of Convention & Event Tourism, 17(2). doi:https://doi.org/10.1080/15470148.2015.1101035
M.Talebpour, Z. Ghaderi, M. Rajabi, M. Mosalanejad, & Sahebkaran, M. A. (2017). Service quality aspects and sports scientific conventions: An experience from Iran. Journal of Convention & Event Tourism, 18(4). doi:https://doi.org/10.1080/15470148.2017.1359805
Marketa Kubickova, & Lee, S. H. (2018). Cuba Today: An Overview of Tourism Competitiveness. Tourism Planning and Development, 15(3). doi:https://doi.org/10.1080/21568316.2017.1410496
Nadkarni, S., & Wai, A. L. M. (2007). Macao's MICE dreams: Opportunities and challenges. International Journal of Event Management Research, 3(2).
Santiago Rodriguez Giron, Dominique Vanneste, & Loannides, D. (2019). An Integrative Model (iModel) for Decision-Making in Tourism. Tourism Planning and Development, 16(5). doi:https://doi.org/10.1080/21568316.2018.1506818
Saqib, N. (2019). A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions A case of Kashmir, India. Journal of Tourism Analysis: Revista de Análisis Turístico, 26(2), 131-151. doi:https://doi.org/10.1108/JTA-05-2019-0019
Shinyong Jung, Sarah Tanford, Yen-Soon Kim, & Raab, C. (2018). A comparison of planners' site-selection intentions towards a sustainability reward program, location, and overall costs. Journal of Convention & Event Tourism, 19(3). doi:https://doi.org/10.1080/15470148.2018.1467808
Stela Cristina Hott Correa, M. d. S. G. (2020). Travelers’ Perception of Smart Tourism Experiences in Smart Tourism Destinations. Tourism & Development Planning, 18(3). doi:https://doi.org/10.1080/21568316.2020.1798689
www.VenueSeeker.com. (2019). The Venue of Future New Trends in Conference Venue Selection Retrieved from https://www.venueseeker.com/new-trends-in-conference-venue-selection/
Published
2022-09-30
How to Cite
YUNIATI, Nining.
Factors Affecting Buyer Decision on Tourism Business Event.
E-Journal of Tourism, [S.l.], p. 254-264, sep. 2022.
ISSN 2407-392X.
Available at: <https://ojs.unud.ac.id/index.php/eot/article/view/86975>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.24922/eot.v9i2.86975.
Section
Articles
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