Analysis of Perceived Factors Affecting Tourist Satisfaction in Mountain Tourism: A Study in Mount Papandayan, Indonesia

Afina Putri Vindiana; Santi Novani; Lidia Mayangsari; Dini Turipanam Alamanda

doi:10.24922/eot.v7i1.55878

Afina Putri Vindiana School of Business and Management, Bandung Institute of Technology
Santi Novani School of Business and Management, Bandung Institute of Technology
Lidia Mayangsari School of Business and Management, Bandung Institute of Technology
Dini Turipanam Alamanda Faculty of Economics, Garut University

DOI: https://doi.org/10.24922/eot.v7i1.55878

Abstract

Although the mountain is a popular tourist destination, research regarding mountain tourism is still limited. Over the years, researches on tourist satisfaction covered a more general context of tourism, without specifically analyzing mountain tourism. Therefore, this research aims to investigates factors influencing tourists’ satisfaction on mountain tourism, with Mount Papandayan, Garut Regency, West Java, Indonesia, as a case. Eleven variables regarding tourist satisfaction were derived from several interviews with Mount Papandayan’s management staff and 30 tourists that were hiking and camping on Mount Papandayan. A sample of 100 respondents, who were the Mount Papandayan’s tourists that had been hiking and camping, completed questionnaires. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was used to analyze the data. The results show that there are three factors that affect tourist’s satisfaction in mountain tourism, which are ‘infrastructure and facilities’, ‘natural resources’, and ‘mountain area’s atmosphere’, while CFA validated the model fit. The results also indicated a significant relationship between the three factors. This research provides an opportunity for broader research opportunities in mountain tourism, especially in tropical countries.

Keywords : mountain tourism, satisfaction, EFA, CFA

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Author Biographies

Afina Putri Vindiana, School of Business and Management, Bandung Institute of Technology

Afina Putri Vindiana is a Graduate Student at Master in Science Management program in School of Business and Management, Bandung Institute of Technology since 2018.

Santi Novani, School of Business and Management, Bandung Institute of Technology

Santi Novani, PhD joined the School of Business and Management ITB as a full-time tutor in 2009 and later as a full time lecturer in 2013. Her research interests include Service Sciences, Value Co-creation of C2C Interaction, Service System Science, Hypergame, Statistics, System Thinking and Agent Based Modelling.

Lidia Mayangsari, School of Business and Management, Bandung Institute of Technology

Lidia Mayangsari is a Lecturer in School of Business in Management, Bandung Institute of Technology. Her research projects focus on irrationality and impulsivity in the process of decision making among consumers, conflicting social motives in negotiation, and sentiment analysis using user-generated content.

Dini Turipanam Alamanda, Faculty of Economics, Garut University

Dini Turipanam Alamanda is a Lecturer in Management from Faculty of Economics, Garut University. Her research interest including Game Theory, Decision Making, and Service Sciences

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