The Potential of Capsule Hotel Service in Semarang

  • Diena Mutiara Lemy Universitas Pelita Harapan School of Hospitality and Tourism
  • Elisabeth Heidi Hospitality Management Study Program, Universitas Pelita Harapan Tangerang, Indonesia


In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect.




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How to Cite
LEMY, Diena Mutiara; HEIDI, Elisabeth. The Potential of Capsule Hotel Service in Semarang. E-Journal of Tourism, [S.l.], p. 196-209, sep. 2019. ISSN 2407-392X. Available at: <>. Date accessed: 11 aug. 2020. doi: