Language Style of Advertisements

Language Style of Advertisements

  • Ni Wayan Wida Yustiari Udayana University
  • I Made Rajeg Denpasar, Bali , Indonesia
  • Putu Ayu Senja Asty Pratiwi Denpasar, Bali, Indonesia

Abstract

The article aims to find the type of language style and the meanings implied in the advertisement. The data were taken from advertisements in Now! Bali magazine was published from May 2018 to June 2018. They were analyzed using the descriptive qualitative method and the theory type of language style (Wells, 2009) and the theory of meaning (Keraf, 2006). The result show that there are seven types of language style applied in them including similes, personification, metonymy, alliteration, assonance, ellipsis, and hyperbole. In terms of meaning, denotative and connotative meanings are implied.

Downloads

Download data is not yet available.

Author Biographies

I Made Rajeg, Denpasar, Bali , Indonesia

Denpasar, Bali , Indonesia

Putu Ayu Senja Asty Pratiwi, Denpasar, Bali, Indonesia

Denpasar, Bali, Indonesia

References

Asher, R.E. and Simpson, J.M.Y. (eds) (1994) The Encyclopedia of language and linguistics. 1st ed. Oxford ; New York: Pergamon Press.
Chaika, E. (1982) Language, the social mirror. Rowley, Mass: Newbury House Publishers.
Holmes, J. (2013) An introduction to sociolinguistics. 4. ed. London: Routledge (Learning about language).
Keraf, G. (1991) Tata Bahasa Rujukan Bahasa Indonesia Untuk Pendidikan Menengah. Jakarta: Gramedia Widia Sarana Indonesia.
Keraf, G. (2006) Diksi dan gaya bahasa. Jakarta, Indonesia: Gramedia.
Oxford learner’s pocket dictionary. (2009). Oxford: Oxford University Press.
Putri, H.D. and Arman (2019) ‘Language Style in Beauty Advertisement Marie Claire Magazine’, 2, pp. 111–121.
Speirs, A., Kondo, S. and Suardana, K.D. (2018) ‘Now! Bali’, Phoenix Communications Publishing Division, 15 May, pp. 61–88.
Tarigan, J. (2009) Creative Digital Marketing. Jakarta : Elex Media Komputindo.
Wells, W., Burnett, J. and Moriarty, S.E. (1995) Advertising: Principles and practice. 3. ed. New York: Prentice Hall.
Wells, W.D. (2009) Advertising: principles & practice. International ed., 8. ed. Indianapolis, Ind: Prentice Hall.
Published
2022-12-12
How to Cite
YUSTIARI, Ni Wayan Wida; RAJEG, I Made; ASTY PRATIWI, Putu Ayu Senja. Language Style of Advertisements. e-Journal of Linguistics, [S.l.], v. 17, n. 1, p. 62--68, dec. 2022. ISSN 2442-7586. Available at: <https://ojs.unud.ac.id/index.php/eol/article/view/87586>. Date accessed: 22 nov. 2024. doi: https://doi.org/10.24843/e-jl.2023.v17.i01.p08.
Section
Articles