Language Style of Advertisements
Language Style of Advertisements
Abstract
The article aims to find the type of language style and the meanings implied in the advertisement. The data were taken from advertisements in Now! Bali magazine was published from May 2018 to June 2018. They were analyzed using the descriptive qualitative method and the theory type of language style (Wells, 2009) and the theory of meaning (Keraf, 2006). The result show that there are seven types of language style applied in them including similes, personification, metonymy, alliteration, assonance, ellipsis, and hyperbole. In terms of meaning, denotative and connotative meanings are implied.
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Oxford learner’s pocket dictionary. (2009). Oxford: Oxford University Press.
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Tarigan, J. (2009) Creative Digital Marketing. Jakarta : Elex Media Komputindo.
Wells, W., Burnett, J. and Moriarty, S.E. (1995) Advertising: Principles and practice. 3. ed. New York: Prentice Hall.
Wells, W.D. (2009) Advertising: principles & practice. International ed., 8. ed. Indianapolis, Ind: Prentice Hall.
Published
2022-12-12
How to Cite
YUSTIARI, Ni Wayan Wida; RAJEG, I Made; ASTY PRATIWI, Putu Ayu Senja.
Language Style of Advertisements.
e-Journal of Linguistics, [S.l.], v. 17, n. 1, p. 62--68, dec. 2022.
ISSN 2442-7586.
Available at: <https://ojs.unud.ac.id/index.php/eol/article/view/87586>. Date accessed: 04 nov. 2024.
doi: https://doi.org/10.24843/e-jl.2023.v17.i01.p08.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License
