Linguistic Landscapes In Desa Kuta

  • I Wayan Mulyawan Udayana University, Bali - Indonesia
  • Ni Ketut Ratna Erawawti Udayana University, Bali - Indonesia

Abstract

This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great development due to globalization effect. This great development can be seen clearly through the presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are 1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are informative.

Downloads

Download data is not yet available.

Author Biography

I Wayan Mulyawan, Udayana University, Bali - Indonesia

Staff of Doctor Linguistics Postgraduate Udayana University

References

Akindele, Dele Olufemi. 2011. Linguistic Landscapes as Public Communication: A Study of Public Signage in Gabarone Botswana. International Journal of Linguistics 2011, Vol. 3, No. 1: E39. Macrothink Institute.

Bally, Charles and Sechehaye, Albert. (Eds) 1915. Course in General Linguistics Ferdinand de Saussure. McGrow Hill: London.

Ben-Rafael E. et al. 2006. Linguistic Landscape as Symbolic Construction of the Public Space: The Case of Israel. In Durk Gorter (Eds). Linguistic Landscape: A New Approach to Multilingualism. pp. 7-30.Clevedon: Multi Lingual Matters Ltd.
Cheng, Y.C. 2000. A CMI-Triplization Paradigm for Reforming Education in the New Millennium. International Journal of Educational Management. 14(4), 156-174.

Giulianotti, R. and Robertson, R. Forms of glocal-ization: globalization and the migration strategies of Scottish football fans in North America. Journal Sociology, 41 (1), pp. 133-152. SAGE Publication.

Gorter, Durk. 2006. Further Possibilities for Linguistic Landscape Research. Clevedon: In Durk Gorter (Eds). Linguistic Landscape: A New Approach to Multilingualism. pp. 81-89. Clevedon: Multi Lingual Matters Ltd.

Huebner, Thom. 2006. Bangkok’s Linguistic Landscapes: Environmental Print, Code mixing and Language Change. In Durk Gorter (Eds). Linguistic Landscape: A New Approach to Multilingualism. pp. 31-51. Clevedon: Multi Lingual Matters Ltd.

Kothari, C.R. 2004. Research Methodology: Methods and Techniques. New Age International (P) Limited, Publishers

Landry, Rodrigue and Bourhis, Richard Y. 1997. Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study. Journal of Language and Social Psychology 16, 23-49.

Mulyawan, I. W. 2017b. Glocalization of Balinese language as outdoor signs in Desa Adat Kuta Bali. International Journal of Education, Agustus 2017, Vol. 10, No. 1. Universitas Pendidikan Indonesia.

Mulyawan, IW. 2010. Hipersemiotika Periklanan (Analisa Praktis). Denpasar: Udayana University Press.

Mulyawan, IW. 2016. Structural Analysis of IFAW.org Advertisement. Jurnal Ilmiah AURORA, pp 178-187. Universitas Kristen Maranatha.

Mulyawan, IW. 2017a. Linguistics Landscapes: Commercial Outdoor Sign in Kuta Bali. International Journal of Linguistics, April 2017, Vol. 9, No. 2. pp. 1-9 (doi:10.5296/ijl.v9i1.10761). Macrothink Institute.
Published
2019-07-31
How to Cite
MULYAWAN, I Wayan; RATNA ERAWAWTI, Ni Ketut. Linguistic Landscapes In Desa Kuta. e-Journal of Linguistics, [S.l.], v. 13, n. 2, p. 327--346, july 2019. ISSN 2442-7586. Available at: <https://ojs.unud.ac.id/index.php/eol/article/view/49999>. Date accessed: 29 mar. 2024. doi: https://doi.org/10.24843/e-JL.2019.v13.i02.p12.
Section
Articles