SAGUNA, Pande Gede Milantara; 						RESPATI, Ni Nyoman Rsi.
 PENGARUH ORIENTASI KONSUMEN, INOVASI PRODUK DAN KEUNGGULAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN.
<strong>E-Jurnal Ekonomi dan Bisnis Universitas Udayana</strong>, [S.l.], p. 379-386, feb. 2024.
ISSN 2337-3067.
Available at: &lt;<a href="https://ojs.unud.ac.id/index.php/eeb/article/view/89710" target="_new">https://ojs.unud.ac.id/index.php/eeb/article/view/89710</a>&gt;. Date accessed: 13 may 2024.
doi: <a href="https://doi.org/10.24843/EEB.2024.v13.i02.p17">https://doi.org/10.24843/EEB.2024.v13.i02.p17</a>.