PUTRI, Putu Indy Widiananda; ANDANI, I Gusti Agung Ketut Sri.
PERAN POSITIVE EMOTION MEMEDIASI PENGARUH SALES PROMOTION DAN HEDONIC CONSUMPTION TERHADAP IMPULSE BUYING.
E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 15-31, jan. 2023.
ISSN 2337-3067.
Available at: <https://ojs.unud.ac.id/index.php/eeb/article/view/86046>. Date accessed: 17 may 2024.
doi: https://doi.org/10.24843/EEB.2023.v12.i01.p03.