Analisis Potensi Pasar Komoditas Garam di Pantai Selatan Kabupaten Malang

  • Abd. Aziz Amin Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Adi Tiya Yanuar Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Zulkisam Pramudia Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Yogita Ayu Dwi Susanti Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Lutfi Ni’matus Salamah Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Rika Kurniaty Fakultas Hukum, Universitas Brawijaya, Malang, Indonesia
  • Riski Agung Lestariadi Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Lukman Hakim Politeknik Negeri Malang, Malang, Indonesia
  • Citra Satrya Utama Dewi Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Tri Budi Prayoga Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Jurusan Teknik Pengairan, Fakultas Teknik, Universitas Brawijaya, Malang, Indonesia
  • Gatot Ardian Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia
  • M. Nasirudin Yahya Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia
  • Muhammad Amenan Institut Islam Nahdlatul Ulama Tuban, Tuban, Indonesia
  • Andi Kurniawan Pusat Studi Pesisir dan Kelautan, Universitas Brawijaya, Malang, Indonesia; Fakultas Perikanan dan Ilmu Kelautan, Universitas Brawijaya, Malang, Indonesia

Abstract

Salt is one of the marine mineral products that has great potential in Indonesia. Salt production in Indonesia is mostly located on the island of Madura and the north coast of Java. Indonesia still imports salt to meet salt needs, especially for industrial salt needs. In increasing national salt production, one of the strategic steps that need to be taken is to increase the area of ??salt ponds in Indonesia. To increase the area of ??salt land, one important strategy is to open salt ponds outside the North Coast of Java and Madura Island. One alternative location is the beaches in the southern region of Java Island. Salt production on the South Coast of Java has not been done much. On the South Coast of Malang Regency, there is no salt production business. The creation of salt production in the South Coast of Malang Regency needs to be based on an analysis of market potential. This study aims to analyze the market potential of salt commodities in the South Coast of Malang Regency. This study is the first study to analyze the market potential for the development of salt production in the South Coast of Malang. The results of this study indicate that the main market potential for salt production in the South Coast of Malang is salt for fishery activities and salt for livestock. In addition, there is a potential market for salt education activities and consumption salt. Based on the results of this study, the development of the salt commodity market in the South Coast of Malang can be developed with a Niche Marketing approach.

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Published
2022-08-19
How to Cite
AMIN, Abd. Aziz et al. Analisis Potensi Pasar Komoditas Garam di Pantai Selatan Kabupaten Malang. Current Trends in Aquatic Science, [S.l.], v. 5, n. 2, p. 105-110, aug. 2022. ISSN 2621-7473. Available at: <https://ojs.unud.ac.id/index.php/ctas/article/view/78941>. Date accessed: 11 oct. 2024.
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