STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR

Abstract

Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.
This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEs
in Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing an
internationalization improvement strategy. The analysis used in this research is SWOT Analysis
and External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regency
had strengths and good opportunities in improving their international performance. Based on the
existing environment, these SMEs are in a determined position (carefully). Therefore, a suitable
business strategy to be developed is a Product Development strategy by focusing on developing
product diversification, differentiating, branding of products, maximizing cooperation in shipping
goods, and increasing the number of alternative suppliers, in order to improve international quality.