STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR

  • Ni Nyoman Kerti Yasa Fakultas Ekonomi dan Bisnis , Universitas Udayana, Bali
  • Wayan Yuniari Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali
  • Rai Mutiara Sari Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali
  • Anak Agung Diah Tarama Devi Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali
  • Ida Ayu Agung Upadianti Jayantari Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali

Abstract

Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.
This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEs
in Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing an
internationalization improvement strategy. The analysis used in this research is SWOT Analysis
and External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regency
had strengths and good opportunities in improving their international performance. Based on the
existing environment, these SMEs are in a determined position (carefully). Therefore, a suitable
business strategy to be developed is a Product Development strategy by focusing on developing
product diversification, differentiating, branding of products, maximizing cooperation in shipping
goods, and increasing the number of alternative suppliers, in order to improve international quality.

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Published
2020-04-04
How to Cite
YASA, Ni Nyoman Kerti et al. STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR. Buletin Studi Ekonomi, [S.l.], p. 153-165, apr. 2020. ISSN 2580-5312. Available at: <https://ojs.unud.ac.id/index.php/bse/article/view/58802>. Date accessed: 06 july 2020.
Section
Articles