ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PRODUKSI DAN PENDAPATAN PENGUSAHA INDUSTRI GENTENG

Abstract

Abstract: Analysis of the Influential Factors on the Production and Income of Roof Tile
Entrepreneurs. The purpose of this study is to determine the effect of labor and capital on
income through production. The analysis technique used in this study is path analysis. The results
showed that labor and capital directly had a positive and significant effect on production, and
also labor, capital and production directly had a positive and significant effect on the income
of tile industry entrepreneurs. The sobel test results show that labor and capital indirectly
affect income through production. It is hoped that entrepreneurs can improve the quality of
the workforce with the latest production methods by using the latest technology and can add
workforce in the field of marketing and financial management, and also increase capital for
optimal raw material purchases and to increase competitiveness. Entrepreneurs can increase
production by marketing it through digital media such as social media and e-commerce that
can increase revenue optimally.