PENGARUH KUALITAS AUDIT DAN KUALITAS PELAYANAN PADA KEPUASAN KLIEN KANTOR AKUNTAN PUBLIK DI BALI

  • Ni Made Suindari KAP Johan Malonda Mustika & Rekan
  • I Made Sadha Suardikha Fakultas Ekonomi dan Bisnis Universitas Udayana(Unud),Bali,Indonesia
  • Ni Made Dwi Ratnadi Fakultas Ekonomi dan Bisnis Universitas Udayana(Unud),Bali,Indonesia

Abstract

The study is aimed to analyze the influence of audit quality and service quality toward the client


satisfaction at the audit firms in Bali. The study was conducted at the company that became the audit


client of audit firm in Bali for the end year 2015 by using primary data obtained from questionnaires.


Method of sampling is convenience sampling and obtained samples of 156 companies. The questionnaire


can be used 81 questionnaires. Data analysis is done by multiple regression analysis model. The result


showed the audit quality and service quality has positive effect toward the client satisfaction. This


indicates that client satisfaction of audit firm in Bali is not only affected by technical competence and


independent of auditors, but also affected by quality of the service from marketing aspects.

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Published
2017-06-08
How to Cite
SUINDARI, Ni Made; SUARDIKHA, I Made Sadha; RATNADI, Ni Made Dwi. PENGARUH KUALITAS AUDIT DAN KUALITAS PELAYANAN PADA KEPUASAN KLIEN KANTOR AKUNTAN PUBLIK DI BALI. Buletin Studi Ekonomi, [S.l.], p. 65-77, june 2017. ISSN 2580-5312. Available at: <https://ojs.unud.ac.id/index.php/bse/article/view/30772>. Date accessed: 22 nov. 2024. doi: https://doi.org/10.24843/bse.2017.v22.i01.p07.