Pengaruh Penggunaan E-Commerce, Financial Technology dan Media Sosial Terhadap Peningkatan Pendapatan UMKM Kota Dumai
Abstract
This study aims to show how much influence the use of e-commerce technology, financial technology and social media has on increasing the income of MSMEs in Dumai City. This research uses probability sampling method with simple random sampling technique. The population in this study is the owner of MSMEs in Dumai City. The data analysis technique in this study used multiple linear regression analysis. The results of the study prove that the use of e-commerce and financial technology has no effect on increasing MSME income. Meanwhile, social media has a positive effect on increasing the income of MSMEs in Dumai City. However, the use of e-commerce, fintech and social media has a simultaneous effect on increasing the income of MSMEs in Dumai City. This proves the importance of knowledge and education about the use of technology in running a business to gain greater profits than before.
Keywords: E-Commerce; Financial Technology; MSME Income; Social Media.
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References
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Hamdan, U., Bakri, S. A., & Syathiri, A. (2020). Penyuluhan tentang Financial Technology di Desa. Journal of Sriwijaya Community Services, 1(1), 1–8.
Helmalia, H., & Afrinawati, A. (2018). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 3(2), 237. https://doi.org/10.15548/jebi.v3i2.182
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Mursito, H. (2020). Sosial Media Sebagai Upaya Peningkatan Penjualan Produk UKM (Studi Kasus di SMESCO Jakarta). Pekobis : Jurnal Pendidikan, Ekonomi, Dan Bisnis, 4(2), 41. https://doi.org/10.32493/pekobis.v4i2.p41-47.3949
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Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383–399. https://doi.org/10.1108/JEIM-04-2016-0088
Prasetiyo, B., & Fazarriyawan, E. (2020). Analisa Faktor – Faktor E- Commerce dalam membentuk Customer Satisfaction Millenial Bukalapak. Riset & Jurnal Akuntansi, 4(1), 311–321. https://owner.polgan.ac.id/index.php/owner/article/view/177/111
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Purnamasari, E. D. (2020). Pengaruh Payment Gateway dan Peer to Peer Lending (P2P) terhadap Peningkatan Pendapatan di Kota Palembang. Jurnal Ilmiah Ekonomi Global Masa Kini, 11(1), 63. https://doi.org/10.36982/jiegmk.v11i1.1063
Purwidiantoro, M. H., Kristanto, D. F., & Hadi, W. (2016). Pengaruh Penggunaan Media Sosial Terhadap Usaha Kecil Menengah (UKM). AMIK Cipta Darma Surakarta, 1(1), 30–39. http://journal.amikomsolo.ac.id/index.php/ekacida/article/view/19/11
Puspita, L. (2021). Pengaruh Sosial Media Pemasaran Terhadap https://ojs.ekonomi-unkris.ac.id/index.php/JMBK/article/view/524
Sari, P. P., & Septyarini, E. (2018). Pengaruh Financial Technology Terhadap Kepuasan Keuangan (Studi kasus pada Pedagang Di Pasar Beringharjo Yogyakarta). Jurnal UMKM Dewantara, 1(1), 20–28.
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Setyorini, D., Nurhayaty, E., & Rosmita, R. (2019). Pengaruh Transaksi Online (E-Commerce) Terhadap Peningkatan Laba UMKM (Studi Kasus UMKM Pengolahan Besi Ciampea Bogor Jawa Barat). Jurnal Mitra Manajemen, 3(5), 501–509. https://doi.org/10.52160/ejmm.v3i5.228
Shabbir, M. S., Ghazi, M. S., & Mehmood, A. R. (2016). Impact of Social Media Applications on Small Business Entrepreneurs. Management and Economics Research Journal, 02(January 2016), 1. https://doi.org/10.18639/merj.2016.02.200914
Soetrisno, D., & Yoku, O. (2019). Peran Jumlah Pelanggan dalam Memediasi Penggunaan E-Commerce Terhadap Pendapatan Pelaku UMKM di Kota Denpasar. Tjyybjb.Ac.Cn, 3(2), 58–66. http://www.tjyybjb.ac.cn/CN/article/downloadArticleFile.do?attachType
Sugiarti, Y., Sari, Y., & Hadiyat, M. A. (2020). E-Commerce untuk Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah (UMKM) Sambal di Jawa Timur. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(2), 298. https://doi.org/10.24198/kumawula.v3i2.28181
Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information and Management, 55(3), 308–321. https://doi.org/10.1016/j.im.2017.08.004
Tambunan, T. (2012). Peran Usaha Mikro dan Kecil dalam Pengentasan Kemiskinan di Daerah. Jurnal Bina Praja, 04(02), 73–92. https://doi.org/10.21787/jbp.04.2012.73-92
Triandra, N., Hambali, D., Nurasia, & Rosalina, N. (2019). Analisis Pengaruh E-Commerce Terhadap Peningkatan Kinerja Umkm (Studi Kasus Pada Umkm Di Kabupaten Sumbawa). Jurnal Ekonomi Dan Bisnis Indonesia, 4(1), 6–10. https://doi.org/10.37673/jebi.v4i1.259
Widyayanti, E. R. (2019). Analisis Pengaruh Kecendrungan Pergeseran Sistem Pembayaran Dari Tunai Ke Non Tunai (Online Payment) Terhadap Peningkatan Pendapatan Usaha (Studi pada UMKM di Yogyakarta). Seminar Nasional Dan Call For Paper Paradigma Pengambangan Ekonomi Kreatif Di Era 4.0, 187–200.
Alzahrani, J. (2019). The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs). Review of Economics and Political Science, 4(1), 73–88. https://doi.org/10.1108/reps-10-2018-013
Cahyono, A. S. (2021). Pengaruh Media Sosial Terhadap Perubahan Sosial Masyarakat di Indonesia 194–210. https://doi.org/10.1201/ebk1439811924-14
Candraningrat, I. R., Abundanti, N., Mujiati, N. W., Erlangga, R., & Jhuniantara, I. M. G. (2021). The role of financial technology on development of MSMEs. Accounting, 7(1), 225–230. https://doi.org/10.5267/j.ac.2020.9.014
Costa, J., & Castro, R. (2021). Smes must go online—e-commerce as an escape hatch for resilience and survivability. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3043–3062. https://doi.org/10.3390/jtaer16070166
Hamdan, U. (2020). Peran Financial Technology (Fintech) Dalam Membantu Perkembangan Wirausaha UMKM. Prosiding Seminar Nasional Pendidikan Program Pascasarjana Universitas Pgri Palembang, 270–277.
Hamdan, U., Bakri, S. A., & Syathiri, A. (2020). Penyuluhan tentang Financial Technology di Desa. Journal of Sriwijaya Community Services, 1(1), 1–8.
Helmalia, H., & Afrinawati, A. (2018). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 3(2), 237. https://doi.org/10.15548/jebi.v3i2.182
Joseph, O., Tulung, J. E., & Wangke, S. (2020). Impact of Social Media Marketing Towards Business Performance of Msmes in Manado During Covid-19 Pandemic Dampak Pemasaran Sosial Media Terhadap Kinerja Bisnis Umkm Di Manado Di Masa Pandemi Covid-19. 596 Jurnal EMBA, 8(4), 596–605.
Lathifah, Z. (2017). Hubungan Penggunaan Media Sosial dengan Perkembangan Usaha Kecil dan Menengah Kuliner Wilayah Solo Raya. Jurnal Komunikasi Pembangunan, 16(1), 75–88. https://doi.org/10.29244/jurnalkmp.16.1.75-88
Mahliza, F. (2019). the Influence of E-Commerce Adoption Using Social Media Towards Business Performance of Micro Enterprises. International Journal of Business, Economics and Law, 18(5), 290–299.
Mursito, H. (2020). Sosial Media Sebagai Upaya Peningkatan Penjualan Produk UKM (Studi Kasus di SMESCO Jakarta). Pekobis : Jurnal Pendidikan, Ekonomi, Dan Bisnis, 4(2), 41. https://doi.org/10.32493/pekobis.v4i2.p41-47.3949
Nadya, N. (2016). Peran Digital Marketing Dalam Eksistensi Bisnis Kuliner Seblak Jeletet Murni. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 1(2), 133–144. https://doi.org/10.36226/jrmb.v1i2.17
Nguyen, H. P. D., & Dang, T. B. (2017). The Impact of E-commerce in Vietnamese SMEs. European Journal of Business Science and Technology, 3(2), 90–95. https://doi.org/10.11118/ejobsat.v3i2.106
Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383–399. https://doi.org/10.1108/JEIM-04-2016-0088
Prasetiyo, B., & Fazarriyawan, E. (2020). Analisa Faktor – Faktor E- Commerce dalam membentuk Customer Satisfaction Millenial Bukalapak. Riset & Jurnal Akuntansi, 4(1), 311–321. https://owner.polgan.ac.id/index.php/owner/article/view/177/111
Priambada, S. (2017). Potensi Media Sosial Bagi Usaha Kecil Dan Menengah (UKM) Di Malang Raya. Seminar Nasional Sistem Informasi Indonesia, 2(November), 239–244. swasta.p80@gmail.com
Purnamasari, E. D. (2020). Pengaruh Payment Gateway dan Peer to Peer Lending (P2P) terhadap Peningkatan Pendapatan di Kota Palembang. Jurnal Ilmiah Ekonomi Global Masa Kini, 11(1), 63. https://doi.org/10.36982/jiegmk.v11i1.1063
Purwidiantoro, M. H., Kristanto, D. F., & Hadi, W. (2016). Pengaruh Penggunaan Media Sosial Terhadap Usaha Kecil Menengah (UKM). AMIK Cipta Darma Surakarta, 1(1), 30–39. http://journal.amikomsolo.ac.id/index.php/ekacida/article/view/19/11
Puspita, L. (2021). Pengaruh Sosial Media Pemasaran Terhadap https://ojs.ekonomi-unkris.ac.id/index.php/JMBK/article/view/524
Sari, P. P., & Septyarini, E. (2018). Pengaruh Financial Technology Terhadap Kepuasan Keuangan (Studi kasus pada Pedagang Di Pasar Beringharjo Yogyakarta). Jurnal UMKM Dewantara, 1(1), 20–28.
Sarkar, M., & Ghosal, I. (2018). Impact of social media in small business industry: a study on Facebook. International Journal of Recent Trends in Engineering & Research, 3(Special Issue), 66–68. file:///C:/Users/user/Downloads/191-Article Text-429-1-10-20190424.pdf
Setyorini, D., Nurhayaty, E., & Rosmita, R. (2019). Pengaruh Transaksi Online (E-Commerce) Terhadap Peningkatan Laba UMKM (Studi Kasus UMKM Pengolahan Besi Ciampea Bogor Jawa Barat). Jurnal Mitra Manajemen, 3(5), 501–509. https://doi.org/10.52160/ejmm.v3i5.228
Shabbir, M. S., Ghazi, M. S., & Mehmood, A. R. (2016). Impact of Social Media Applications on Small Business Entrepreneurs. Management and Economics Research Journal, 02(January 2016), 1. https://doi.org/10.18639/merj.2016.02.200914
Soetrisno, D., & Yoku, O. (2019). Peran Jumlah Pelanggan dalam Memediasi Penggunaan E-Commerce Terhadap Pendapatan Pelaku UMKM di Kota Denpasar. Tjyybjb.Ac.Cn, 3(2), 58–66. http://www.tjyybjb.ac.cn/CN/article/downloadArticleFile.do?attachType
Sugiarti, Y., Sari, Y., & Hadiyat, M. A. (2020). E-Commerce untuk Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah (UMKM) Sambal di Jawa Timur. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(2), 298. https://doi.org/10.24198/kumawula.v3i2.28181
Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information and Management, 55(3), 308–321. https://doi.org/10.1016/j.im.2017.08.004
Tambunan, T. (2012). Peran Usaha Mikro dan Kecil dalam Pengentasan Kemiskinan di Daerah. Jurnal Bina Praja, 04(02), 73–92. https://doi.org/10.21787/jbp.04.2012.73-92
Triandra, N., Hambali, D., Nurasia, & Rosalina, N. (2019). Analisis Pengaruh E-Commerce Terhadap Peningkatan Kinerja Umkm (Studi Kasus Pada Umkm Di Kabupaten Sumbawa). Jurnal Ekonomi Dan Bisnis Indonesia, 4(1), 6–10. https://doi.org/10.37673/jebi.v4i1.259
Widyayanti, E. R. (2019). Analisis Pengaruh Kecendrungan Pergeseran Sistem Pembayaran Dari Tunai Ke Non Tunai (Online Payment) Terhadap Peningkatan Pendapatan Usaha (Studi pada UMKM di Yogyakarta). Seminar Nasional Dan Call For Paper Paradigma Pengambangan Ekonomi Kreatif Di Era 4.0, 187–200.
Published
2022-03-26
How to Cite
AGNESIA, Vionna; SAPUTRA, Agung Joni.
Pengaruh Penggunaan E-Commerce, Financial Technology dan Media Sosial Terhadap Peningkatan Pendapatan UMKM Kota Dumai.
E-Jurnal Akuntansi, [S.l.], v. 32, n. 3, p. 750-761, mar. 2022.
ISSN 2302-8556.
Available at: <https://ojs.unud.ac.id/index.php/akuntansi/article/view/83937>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.24843/EJA.2022.v32.i03.p15.
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