Persepsi Manfaat, Kemudahan Penggunaan dan Minat Menggunakan Internet Banking dengan Sikap Sebagai Variabel Intervening

  • Ni Putu Mahesa Arsita Putri Fakultas Ekonomi dan Bisnis Universitas Udayana, Indonesia
  • I Gusti Ngurah Agung Suaryana Fakultas Ekonomi dan Bisnis Universitas Udayana, Indonesia
DOI: https://doi.org/10.24843/EJA.2021.v31.i06.p02

Abstract

This study aims to determine the effect of perceived usefulness and ease of use on interest in using BRI internet banking with the role of attitude as an intervening variable. The analysis technique used is Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results of this study indicate that, Perception of benefits has a positive and significant effect on attitudes, Ease of use has a positive and significant effect on attitudes, Perception of benefits has a positive and significant effect on interests, Ease of use has a positive and significant effect on interests, Attitude has positive and significant effect on interest, Perception of benefits has positive and significant effect on interest through attitude as avriable intervening, Ease of use has positive and significant effect on interest through attitude as attitude as intervening variable.


Keywords: Perception of Benefits; Ease of Use; Attitude; Interest.

Downloads

Download data is not yet available.

References

Istiarni, Panggih Rizki Dwi. (2014). Analisis Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kredibilitas terhadap Minat Penggunaan Berulang Internet Banking dengan Sikap Penggunaan Sebagai Variabel Intervening (Studi Empiris: Nasabah Layanan Internet Banking di Indonesia). Skripsi. Semarang: Universitas Diponegoro.

Mukherjee, A., dan Nath, P. (2013). A Model of Trust in Online Relationship Banking. International Journal of Bank Marketing, Vol. 21, No. 1, Pp. 5-15.

Nitisusastro, Mulyadi. (2014). Perilaku Konsumen Dalam Perspektif Kewirausahaan. Bandung: Alfabeta.

Singgih Priambodo dan Bulan Prabawani. (2015). Pengaruh persepsi manfaat, persepsi kemudahan penggunan, dan persepsi risiko terhadap minat menggunakan layanan uang elektronik (Studi Kasus pada Masyarakat di Kota Semarang). Jurnal Administrasi Bisnis, Vol.7, No. 1.

Sri Maharsi. (2017). Pengaruh Perkembangan Teknologi Informasi Terhadap Bidang Akuntansi Manajemen. Jurnal Akuntansi & Keuangan Vol. 2, No. 2, Nopember 2017: 127 – 137.

Tampubolon, Manahan P., (2014). Manajemen Operasi, Edisi 1, Galia Indonesia, Jakarta.

V. Venkatesh and F. D. Davis (2013), A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies,” Jurnal Managemen.
Published
2021-06-26
How to Cite
MAHESA ARSITA PUTRI, Ni Putu; AGUNG SUARYANA, I Gusti Ngurah. Persepsi Manfaat, Kemudahan Penggunaan dan Minat Menggunakan Internet Banking dengan Sikap Sebagai Variabel Intervening. E-Jurnal Akuntansi, [S.l.], v. 31, n. 6, p. 1375-1389, june 2021. ISSN 2302-8556. Available at: <https://ojs.unud.ac.id/index.php/akuntansi/article/view/54502>. Date accessed: 14 nov. 2024. doi: https://doi.org/10.24843/EJA.2021.v31.i06.p02.
Citation Formats
Issue
Vol 31 No 6 (2021)
Section
Artikel

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.