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STUDI PENENTUAN NILAI MARKUP MINIMUM SEBAGAI STRATEGI UNTUK MEMENANGKAN PENAWARAN PROYEK KOSNTRUKSI DENGAN MODEL FAIR AND REASONABLE MARKUP (FARM)

Dewa Ketut Sudarsana, Putu Dharma Warsika, I G. N. Jaya Surya Dharma

Abstract


The rapidly growing in the development of construction project in
Indonesia has brought a very powerful impact in the construction business. The
rise of the development of construction business has led to tight competition for
contractors to win the tender. A model of Fair and Reasonable Markup (FARM) by
Farid and Boyer in 1985 is used to determine the smallest markup value /
minimum bid price that used by contractors to meet the return on investment /
capital which is expected in the project. By using FARM models, contractors are
expected to determine a price that is competitive, but it still can generate sufficient
profits for the contractors as bidders. The study results in markup values ranging
from 1.58% to 1.69% and the rate of return on investment expected by the
contractor is about 20% per year.

Keywords


Tender, competitive, profit margin, FARM

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