STRATEGI PENGEMBANGAN MUARA SUNGAI YEH MATAN SEBAGAI OBJEK WISATA AIR DI DESA TEGAL MENGKEB KECAMATAN SELEMADEG TIMUR KABUPATEN TABANAN

Abstract

Abstract
One of the development in tourism industry can be done by develop the tourist destination
as a tourist attraction. Development of tourist attraction is certainly planned and
implemented in accordance with the potential and capabilities of the region. One of
alternative to develop the tourist attraction and able to be selected as the tourist destination
especially in Tegal Mengkeb village is water attraction at estuary of Yeh Matan river which
related to nature tourism.
The used method in this study is a combination between qualitative and quantitative research
method, data collection techniques by questionnaires, interviews, literature study and
documentation. Data analysis techniques using SWOT analysis to determine the internal
and external factors position in development of yeh matan estuary as water attraction.
The results of research according to SWOT analysis obtained the average value for internal
factor is 3,057 and external factor is 3,024. It means that the estuary of Yeh Matan river are
in a favorable position, maintain and control, maintain the condition of internal factor that
have existed without make changes as water attraction.
Require the cooperation and integrated partnership among community, village officials,
Government of Tabanan Regency and related stakeholders to promote the estuary of Yeh
Matan river as water attraction at Tegal Mengkeb village, East Selemadeg Sub District,
Tabanan Regency.