COMMUNICATION ACCOMMODATION STRATEGIES IN JOE BIDEN’S ELECTION ACCEPTANCE & VICTORY SPEECH
Abstract
This study is entitled COMMUNICATION ACCOMMODATION STRATEGIES IN JOE BIDEN’S ELECTION ACCEPTANCE & VICTORY SPEECH. The aims is to identify the types of communication accommodation strategy are used by Joe Biden in his election acceptance & victory speech and the reason behind the usage of each strategies based on theory by Giles about Communication Accommodation Theory. The data was taken Joe Biden’s Election Acceptance and Victory Speech. The data was collected by documentation method. In analyzing data, the method applied is qualitative method. The data was presented in in the form of sentence using descriptive method. The results show that there were nine divergence strategies and twelve convergence strategies being used in Joe Biden’s speech. Convergence in Joe Biden’s speech is mainly used when he seek for the approval from his audiences, such as addressing his supporters by each social groups that they’re in, and using certain expressions in delivering his message to relate to the people. Meanwhile, by using divergence, Biden created a situation where people would listen to him mentioning about the achievements, the hardwork, and the pledge that he and the other notable individuals have under their name.
Downloads
References
Charteris-Black, J. (2005). Politicians and Rhetoric: The Persuasive Power of Metaphor.
Dragojevic, M., Gasiorek, J., Giles, H., (2015). Communication Accommodation Theory.
Fisk, M., & Vaarala, S. (2017). The use of communication accommodation strategies in a work group : a case study of four meetings.
Gallois, C., Ogay, T., & Giles, H. (2005). Communication Accommodation Theory: a look back and a look ahead. In W. B. Gudykunst (Ed.) Theorizing about intercultural communication. (pp. 121-148). Thousand Oaks: Sage.
Giles, Howard & Ogay, Tania. (2007). Communication accommodation theory. Explaining Communication: Contemporary Theories and Exemplars. 293-310.
Goatly, A. 1997. The Language of Metaphors. London: Routledge
Griffin, E. (2012). A first look at communication theory. New York: McGraw-Hill.
Holmes, J. (2013). An introduction to sociolinguistics. Routledge.
Hornby, A.S., Cowie, A. P., and Lewis, J. W. (2010). Oxford advanced learner’s dictionary of current English (8th ed.). London: Oxford University Press.
Ladegaard, Hans. (2002). Language attitudes and sociolinguistic behaviour: Exploring attitude‐behaviour relations in language. Journal of Sociolinguistics.
Mahadhir, M., Nor, N.F., & Azman, H. (2014). Communication Accommodation Strategies in Malaysian Multiracial Family Interactions.
Meyerhoff, M. (2006). Introducing Sociolinguistics. New York: Routledge.
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. sage.
Sarfo, E., Krampa, E.A., (2012). Language at War: A Critical Discourse Analysis of Speeches of Bush and Obama on Terrorism. International Journal of Social Sciences & Education 3.
Soliz, J. & Giles, H. (2012). Communication Accommodation Theory: A Contextual and Meta-Analytical Review. Conference paper, International Communication Association, Annual Conference 2012, Phoenix, AZ, 235–258
Suputra, D.P.R., Ramendra, D.P., Swandana, I.W., (2020). The Analysis Of Communication Accommodation Strategies Used By Students Of English Language Education Of Ganesha Univeristy Of Education. Jurnal Pendidikan Bahasa Inggris undiksha 8, 5–12.
Suwandi, N.W., (2013). A Pragmatics Analysis Of Promising Utterances In Barack Obama Speeches (s1). Universitas Muhammadiyah Surakarta.
Williamson, G. (2007). Providing Leadership in a Culturally Diverse Workplace. AAOHN Journal, Sage, 55 (8), 329–335.
