ANALISIS FAKTOR-FAKTOR DAYA TARIK WISATA BALI DAN IMPLIKASINYA TERHADAP PERENCANAAN PARIWISATA DAERAH BALI

Abstract

This policy research focuses on exploring the factors that attract foreign tourists to
visit Bali and to discuss its implications on planning of Bali as a tourism destination. At the
moment the tourism development planning is mainly based on the supply side, that is the
resources available in the region. However, due to the increase of competition and the
demanding tourists more comprehensive planning base involving the demand side, i.e.
expectations of the visitors are becoming of equally important for the success of the tourism
planning itself.
A survey was conducted and 505 visitors from the main tourist generating countries
who visited Bali during peak and low season visit in 2005 participated the survey. The
respondent were randomly selected when they were at the waiting room at the Ngurah Rai
Airport before leaving the country. The factor analysis successfully explored 8 factors that
attract foreign visitors to visit Bali, e.i. (1) Reasonable price of tourism products, (2)
Cultural attractions, (3) Beach attractions, (4) Convenience traveling, (5) Relaxing
environment, (6) Image of Bali as a tourist destination, (7) Natural beauty, and (8)
Hospitality of local people.
Based on the research findings, it is strongly recommended that in developing Bali
as a world class tourist destination, the tourism planner should consider those factors in the
planning process in order to better serve the more demanding tourists and the increase of
competition among tourist destinations.