KELEMBAGAAN PEMASARAN DAN KEMITRAAN KOMODITI SAYURAN Kasus di Desa-Desa di Jawa Tengah dan Sumatera Utara

Abstract

Institutional of Vegetable Commodity Marketing and Partnership: Cases in Villages of
Central Java and North Sumatra. Although agribusiness is the biggest contributor of foreign
exchange earnings, however, volume of imported vegetables and fruits tent to increase. This
situation triggered some disadvantageous suppression on farm gate prices. The results of the
research conducted in villages of Central and North Sumatra showed that national vegetable
products could not compete with other country’s products. National trading pattern consisted
of wholesale trading, medium scale trading and small scale trading. Marketing cost was
relatively high while community’s accessibility on formal financing institutional was quite
low. Most traders served partnerships with farmers to maintain supply continuity in the mean
time farmers could get capital for input production and marketing security. Consumer’s price
was very fluctuate due to perishable natures and it is concentrated in a region. Consequently,
relationship functions among agribusiness agents is required as well as storage facilities in the
agribusiness centers.