Promosi Pariwisata Bali dan Queensland melalui Film “Ticket to Paradise”
Abstract
The film industry and tourism have a very strong relationship, which can benefit one another. Various tourist destinations use films to promote their area and attract tourists. There are also many films made in tourism destinations and showcase these destinations, so as to attract tourists to visit them. As a world popular destination, Bali has been choosen by several film producers to make film here such as the international box office movie “Eat Pray Love” (2010) and the most recent one is “Ticket to Paradise” (2022). The story of “Ticket to Paradise” sets in Bali but did not shoot here, instead in Queensland Australia because of the Pandemic Covid-19. This study aims to analyze the benefits of film "Ticket to Paradise" for Bali and Queensland tourism tourism industry The analysis was carried out using interpretive qualitative methods in investigating the tourism symbols contained in the film. In terms of the storyline, dialogue and visuals contained in this film, this study concludes that the film "Ticket to Paradise" both promotes the tourism industry in Bali and Queensland, although the promotional impact will be more optimal if the film is made and shot in Bali.
Downloads
References
Bolan, P., Boy, S., & Bell, J. (2011). “We’ve seen it in the movies, let’s see if it’s true” Authenticity and displacement in film-induced tourism. The Eletronic Library, 3(2), 102–116.
Butler, R. (2011). It’s only make believe: The implications of fictional and authentic locations in films. Worldwide Hospitality and Tourism Themes, 3(2), 91–101. https://doi.org/10.1108/17554211111122961
Conde Nast (CN) Traveler. (2022). Where was ‘Ticket to Paradise’ filmed? Diakses dari https://www.cntraveller.com/article/where-was-ticket-to-paradise-filmed
Connell, J. (2012). Film tourism - Evolution, progress and prospects. Tourism Management, 33(5), 1007–1029. https://doi.org/10.1016/j.tourman.2012.02.008
Hudson, S., & Ritchie, J. R. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of Travel Research, 44(4), 387–396. https://doi.org/10.1177/0047287506286720
IMDb. (1992). Baraka. Diakses dari https://m.imdb.com/title/tt0103767/?ref_=fn_al_tt_1 pada tanggal 20 Desember 2022
IMDb. (1935). Legong. Diakses dari https://m.imdb.com/title/tt0129196/?ref_=fn_al_tt_1 pada tanggal 20 Desember 2022
IMDb. (2022). Ticket to Paradise (2022) Filming Locations. Diakses dari https://m.imdb.com/title/tt14109724/locations pada tanggal 20 Desember 2022
Lukitasari, R., & Putra, I. N. D. (2017). Bujukan Berwisata Ke Bali: Simbol-Simbol Promosi Pariwisata Film ‘Eat Pray Love.’ Jurnal Master Pariwisata (JUMPA), 3, 323–338. https://doi.org/10.24843/jumpa.2017.v03.i02.p09
Moira, P., Mylonopoulos, D., & Kontoudaki, A. (2015). Gastronomy as a form of cultural tourism: A Greek typology. TIMS. Acta, 9(2), 135–148. https://doi.org/10.5937/timsact9-8128
Pracintya, I. A. E., Putra, I. N. D., & Yathy, P. S. (2022a). Simbol-Simbol Promosi Pariwisata Yogyakarta dalam Film ‘ Ada Apa Dengan Cinta ? 2 ,’ 361–375.
Pracintya, I. A. E., Putra, I. N. D., & Yathy, P. S. (2022b). Tourism Promotion Symbols for Bandung City in a Teenager Romantic Film ‘Dilan 1990.’ Mudra Jurnal Seni Budaya, 37(4), 374–381. https://doi.org/10.31091/mudra.v37i4.2084
Rittichainuwat, B., Laws, E., Scott, N., & Rattanaphinanchai, S. (2018). Authenticity in Screen Tourism: Significance of Real and Substituted Screen Locations. Journal of Hospitality and Tourism Research, 42(8), 1274–1294. https://doi.org/10.1177/1096348017736568
RosenfeldKant. (2022). Australian film industry’s ‘Ticket to Paradise’. Diakses dari https://rosenfeldkant.com.au/australian-film-industrys-ticket-to-paradise/ pada tanggal 19 Desember 2022
Tourism Queensland. Discover the Ticket to Paradise film locations in Queensland. Diakses dari https://www.queensland.com/sg/en/plan-your-holiday/news-and-articles/queensland-news/ticket-to-paradise-film-locations-queensland pada tanggal 21 Desember 2022
Tourism Queensland. Discover your Ticket to Paradise. Diakses dari https://www.queensland.com/au/en/ticket-to-paradise-in-queensland pada tanggal 21 Desember 2022
Travel Weekly Asia. (2022). Why Bali is set for tourism boost from movie filmed in Australia. Diakses dari https://www.travelweekly-asia.com/Destination-Travel/Why-Bali-is-set-for-tourism-boost-from-movie-filmed-in-Australia pada tanggal 22 Desember 2022
The Whitsundays. (2022). The Whitsundays, A Holiday Blockbuster. Diakses dari https://www.tourismwhitsundays.com.au/blog/the-whitsundays-a-holiday-blockbuster/pada tanggal 19 Desember 2022
The Whitsundays. (2022). Your Ticket to Paradise in the Whitsundays. Diakses dari https://www.tourismwhitsundays.com.au/blog/your-ticket-to-paradise-in-the-whitsundays/ pada tanggal 19 Desember 2022
Yahoo! News. (2022). Julia Roberts’ Bali-based movie ‘Ticket to Paradise’ criticized for filming location, mixed-race actor. Diakses dari https://news.yahoo.com/julia-roberts-bali-based-movie-233738172.html
