MODEL PERSAMAAN STRUKTURAL UNTUK MENGETAHUI PERSEPSI KONSUMEN TERHADAP BUAH IMPOR

##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.24843/MTK.2020.v09.i03.p292

Abstrak

This research is aimed to determine the factors that significantly influence consumer perception in buying imported fruits using structural equation modeling (SEM) analysis. The study use 164 data obtained from questionnaire, which respondents were aged 18 years old or above, from Gianyar Regency, had bought and had felt imported fruits. The study use 4 latent variables (perception, product, personal, culture) with 19 measured variables. The results showed that consumer knowledge about imported fruits (product) and culture about the use of imported fruits in traditional ceremonies (culture) were significantly influence consumer perception about consumption of imported fruit (perception).

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Program Studi Matematika, Faultas MIPA – Universitas Udayana

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Program Studi Matematika, Faultas MIPA – Universitas Udayana

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Program Studi Matematika, Faultas MIPA – Universitas Udayana

Diterbitkan
2020-08-31
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PRADANA, I KADEK TEGUH; TASTRAWATI, NI KETUT TARI; KENCANA, I PUTU EKA NILA. MODEL PERSAMAAN STRUKTURAL UNTUK MENGETAHUI PERSEPSI KONSUMEN TERHADAP BUAH IMPOR. E-Jurnal Matematika, [S.l.], v. 9, n. 3, p. 149-156, aug. 2020. ISSN 2303-1751. Tersedia pada: <https://ojs.unud.ac.id/index.php/mtk/article/view/63561>. Tanggal Akses: 15 oct. 2025 doi: https://doi.org/10.24843/MTK.2020.v09.i03.p292.
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