I. P. G. D., WIDIARTA, C., QAMARA, ., SUHARDI, M. H., WIJAKESUMA, AND A., WIBOWO. " THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS" Majalah Ilmiah Peternakan [Online], Volume 28 Number 1 (5 June 2025)