PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BAJA PADA PT SUMINSURYAMESINDOLESTARI

  • Demak Claudia Yosephine Simanjuntak Universitas Prima Indonesia
  • Vicdy Anche Salimi Universitas Prima Indonesia
  • Vincent Louis Universitas Prima Indonesia
  • Toni Johanes Universitas Prima Indonesia
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Abstrak

Customer satisfaction plays an important role in efforts to improve purchasing decisions. The research objective is to test and analyze the influence of Customer Satisfaction, Customer Trust and Distribution Channels on Steel Purchasing Decisions at PT Suminsurya Mesindolestari Medan. This research uses descriptive quantitative method with the population in this study amounting to 204 customers of PT Suminsurya Mesindolestari Medan and the samples in this study were 134 customers, the sampling technique used is random sampling and significant towards the Steel Purchasing Decision at PT Suminsurya Mesindolestari Medan. Increasing these three variables both partially and together can increase purchasing decisions optimally. So it is suggested that the company can improve and improve both variables within the company.


Keywords: customer satisfaction, customer trust, distribution channels, purchasing decision



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Diterbitkan
2020-07-03
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SIMANJUNTAK, Demak Claudia Yosephine et al. PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BAJA PADA PT SUMINSURYAMESINDOLESTARI. E-Jurnal Manajemen, [S.l.], v. 9, n. 7, p. 2872 - 2894, july 2020. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/61927>. Tanggal Akses: 04 nov. 2025 doi: https://doi.org/10.24843/EJMUNUD.2020.v09.i07.p20.
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Terbitan
Vol 9 No 7 (2020)
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Articles
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