PENGARUH MOTIVASI, PERSEPSI KUALITAS, DAN SIKAP KONSUMEN PADA PERILAKU PEMBELIAN ULANG

Danghyang Reksa Maruto; A.A.G Agung Artha Kusuma; Ni Nyoman Kerti Yasa

PENGARUH MOTIVASI, PERSEPSI KUALITAS, DAN SIKAP KONSUMEN PADA PERILAKU PEMBELIAN ULANG

Danghyang Reksa Maruto Fakultas Ekonomi Universitas Udayana
A.A.G Agung Artha Kusuma
Ni Nyoman Kerti Yasa

Abstract

ABSTRACT

This study aims to determine the dynamics of consumer behavior shown in repurchase behavior that is influenced by motivation, quality perception, and attitudes of consumers. The object of this research is a business of food outlet named Mie Setan Kober Bali. This research was conducted in the Denpasar city where the outlet of Mie Setan Kober Bali located. The samples used were 105 of respondents using cross-section data. The data collection technique using purposive sampling through questionnaires given directly. Source of data used are primary data and secondary data. The data collected were processed using multiple Linear Regression Analysis techniques. Results showed simultaneously three of independent variables (consumer motivation, perceived quality, and consumer attitudes) have a significant effect on the repurchase behavior in Mie Setan Kober Bali. However, partial test showed that consumer attitudes variables not significantly affect the dependent variable; a repurchase behavior.

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Published

2015-08-14

How to Cite

MARUTO, Danghyang Reksa; ARTHA KUSUMA, A.A.G Agung; KERTI YASA, Ni Nyoman. PENGARUH MOTIVASI, PERSEPSI KUALITAS, DAN SIKAP KONSUMEN PADA PERILAKU PEMBELIAN ULANG. E-Jurnal Manajemen, [S.l.], v. 4, n. 8, aug. 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/12573>. Date accessed: 22 nov. 2024.

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