PENGARUH KECANDUAN INTERNET, DAYA TARIK PROMOSI DAN KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE

  • A.A. Ngr Bagus Maha Putra Universitas Udayana
  • A.A.G. Agung Artha Kusuma Universitas Udayana

Abstrak

The purpose of this study is ntuk determine the effect of internet addiction, attraction and promotion of credit card ownership to the online impulsive buying behavior. This study used quantitative research by using surveys and questionnaires to 105 respondents. It was found that Internet addiction is significantly positive influence on impulsive buying behavior online in Indonesia. The appeal of the promotion also has a positive and significant influence on online purchasing behavior implsif in Indonesia. Lastly, credit card ownership is significantly positive influence on online behavior in Indonesia the purchase impulsive.

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Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia
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Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia
Diterbitkan
2015-01-15
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PUTRA, A.A. Ngr Bagus Maha; KUSUMA, A.A.G. Agung Artha. PENGARUH KECANDUAN INTERNET, DAYA TARIK PROMOSI DAN KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE. E-Jurnal Manajemen, [S.l.], v. 4, n. 1, jan. 2015. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/10269>. Tanggal Akses: 15 oct. 2025
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Terbitan
Vol 4 No 1 (2015)
Bagian
Articles

Kata Kunci

Kecanduan Internet; Daya Tarik Promosi; Kepemilikan Kartu Kredit; Pembelian Impulsif Online
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.