PENGARUH KECANDUAN INTERNET, DAYA TARIK PROMOSI DAN KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE

  • A.A. Ngr Bagus Maha Putra
  • A.A.G. Agung Artha Kusuma Universitas Udayana

Abstract

The purpose of this study is ntuk determine the effect of internet addiction, attraction and promotion of credit card ownership to the online impulsive buying behavior. This study used quantitative research by using surveys and questionnaires to 105 respondents. It was found that Internet addiction is significantly positive influence on impulsive buying behavior online in Indonesia. The appeal of the promotion also has a positive and significant influence on online purchasing behavior implsif in Indonesia. Lastly, credit card ownership is significantly positive influence on online behavior in Indonesia the purchase impulsive.

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Author Biography

A.A.G. Agung Artha Kusuma, Universitas Udayana
Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia
Published
2015-01-15
How to Cite
PUTRA, A.A. Ngr Bagus Maha; KUSUMA, A.A.G. Agung Artha. PENGARUH KECANDUAN INTERNET, DAYA TARIK PROMOSI DAN KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE. E-Jurnal Manajemen, [S.l.], v. 4, n. 1, jan. 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/10269>. Date accessed: 13 nov. 2024.
Citation Formats
Issue
Vol 4 No 1 (2015)
Section
Articles

Keywords

Kecanduan Internet; Daya Tarik Promosi; Kepemilikan Kartu Kredit; Pembelian Impulsif Online
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.