@article{{EJM}{}, author = {Bayu DP, I., Sulistyawati, E.}, title = { PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE}, journal = {E-Jurnal Manajemen}, volume = {8}, number = {5}, year = {2019}, doi = {10.24843/EJMUNUD.2019.v08.i05.p04}, url = {https://ojs.unud.ac.id/index.php/manajemen/article/view/45668} }