Bayu DP, I., & Sulistyawati, E. (2019). PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE. E-Jurnal Manajemen, 8(5), 2697 - 2721. doi:10.24843/EJMUNUD.2019.v08.i05.p04
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