ADITYAWAN, I Putu Risky; 						KUSUMA, AA Gede Agung Arta.
 the role of materialism moderates the perception of value and consumer innovativeness to purchasing decisions (studies on iPhone products in the city of Denpasar).
<strong>E-Jurnal Manajemen</strong>, [S.l.], v. 7, n. 3, p. 1510 - 1538, mar. 2018.
ISSN 2302-8912. Tersedia pada: &lt;<a href="https://ojs.unud.ac.id/index.php/manajemen/article/view/36365" target="_new">https://ojs.unud.ac.id/index.php/manajemen/article/view/36365</a>&gt;. Tanggal Akses: 06 july 2026
doi: <a href="https://doi.org/10.24843/EJMUNUD.2018.v7.i03.p14">https://doi.org/10.24843/EJMUNUD.2018.v7.i03.p14</a>.