@article{{EJM}{}, author = {Duryana, N., Nurcahya, I.}, title = { PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE}, journal = {E-Jurnal Manajemen}, volume = {6}, number = {1}, year = {2017}, url = {https://ojs.unud.ac.id/index.php/manajemen/article/view/27274} }