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KAMPANYE "INGAT PESAN IBU: 3M" TERHADAP KEPATUHAN MENJALANI PROTOKOL KESEHATAN COVID-19

Made Ayu Sunilaningrat Dharmayani Universitas Udayana
Ni Luh Ramaswati Purnawan
Ade Devia Pradipta

Abstract

“Adaptasi Kebiasaan Baru (AKB)” or new normal era is a preventive policy released by government in order to save the national economy which is getting weaker due to the pandemic and to save the increasing number of confirmed positive Covid-19 patients. Therefore the government become more vigorous in carrying out health protocols, one of it is through the “Ingat Pesan Ibu: 3M” campaign on television. Through this research, esearcher want to find out the impact of “Ingat Pesan Ibu: 3M” campaign on compliance with the Covid-19 health protocol. This research used a method named qualitative with case study approach. Unit of analysis focused on people. Non-probability sampling technique also used to determine the informants. The results showed the “Ingat Pesan Ibu: 3M” campaign on television had an impact in the form of community compliance in carrying out the 3M movements (wearing masks, washing hands and maintaining distance).

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Published

2023-01-10

How to Cite

DHARMAYANI, Made Ayu Sunilaningrat; PURNAWAN, Ni Luh Ramaswati; PRADIPTA, Ade Devia. KAMPANYE "INGAT PESAN IBU: 3M" TERHADAP KEPATUHAN MENJALANI PROTOKOL KESEHATAN COVID-19. E-Jurnal Medium, [S.l.], v. 3, n. 2, p. 182-189, jan. 2023. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/89312>. Date accessed: 26 apr. 2024.

Citation Formats

Issue

Vol 3 No 2 (2022): Jurnal Ilmu Komunikasi Vol 3 No 2 Tahun 2022

Section

Articles

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