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Strategi Periklanan Akun Instagram @deliciousbali

Ni Putu Mega Kartikasari
Ni Made Ras Amanda Gelgel
Ni Luh Ramaswati Purnawan

Abstract

ABSTARCT

@deliciousbali is one of a culinary account that is well known in Bali based on social media Instagram. The popularity of @deliciousbali account makes it as a reference to Balinese youngster who are confused about finding a place to eat. By this matter, some of culinary entrepreneurs want to advertise their businesses on @deliciousbali account. The purpose of this study is to find out how the advertising strategy of @deliciousbali Instagram account. The research results show that account of @deliciousbali is having 2 services in the process of delivering the advertisement, first of all the photos were prepared and took by @deliciousbali account, and the second one the photos were prepared by the clients. In the strategy of ‘what to say’ is using only one theme that is modern culinary.

Keywords: Advertisement, @deliciousbali account, Instagram

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Published

2018-04-09

How to Cite

KARTIKASARI, Ni Putu Mega; AMANDA GELGEL, Ni Made Ras; PURNAWAN, Ni Luh Ramaswati. Strategi Periklanan Akun Instagram @deliciousbali. E-Jurnal Medium, [S.l.], v. 1, n. 2, apr. 2018. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/38903>. Date accessed: 23 apr. 2024.

Citation Formats

Issue

Vol 1 No 2 (2018)

Section

Articles

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