@article{komunikasi, author = {Lintang Pratama Lian Ramindra and Ni Made Ras Amanda Gelgel and Ade Devia Pradipta}, title = { EFEKTIVITAS KAMPANYE #BUDAYABEBERES OLEH KENTUCKY FRIED CHICKEN (KFC) INDONESIA TERHADAP SIKAP KONSUMEN REMAJA DENPASAR}, journal = {E-Jurnal Medium}, volume = {2}, number = {1}, year = {2021}, keywords = {}, abstract = {KFC is the most mainstream drive-thru eatery in Indonesia where i24 million individuals are keen ion iKFC.2019, KFC appealed to the public to dispose of their leftovers independently by using the #budayabeberes campaign which they spread through social media as well as at employee outlets. The theory utilized in this research is Dennis Mcquail's Stimulus Organism Response theory. This examination is a quantitative research. The discoveries in this investigation the viability of the #budayaberes crusade did by KFC has an impact of i65.9% ion the attitudes of KFC customers in Denpasar, while i24.1% is affected by different factors. The adequacy of the #budayabeberes crusade by Kentucky Fried Chicken (KFC) Indonesia in Denpasar, Bali gives a compelling impact on the perspectives of Denpasar youth buyers. Which expresses that the test worth of the coefficient of assurance is i65.9%, where the worth is remembered for the solid or successful classification. Keywords: Campaign, KFC, #budayabeberes}, pages = {157--171}, url = {https://ojs.unud.ac.id/index.php/komunikasi/article/view/76132} }