Strategi Bertahan Hotel di Bali Saat Pandemi Covid-19

  • Nuruddin . 1Universitas Airlangga Surabaya
  • Putu Eka Wirawan Institut Pariwisata dan Bisnis Internasional
  • Sri Pujiastuti Sekolah Tinggi Pariwisata Bogor
  • Ni Nyoman Sri Astuti Politeknik Negeri Bali

Abstract

The pandemic has paralyzed global tourism. In Bali, impacts of the pandemic on the tourism industry has been enormous. Almost all hotels stop operating, even if one opens, that opens itself to quarantine for Covid sufferers. This article examines the condition of hotels in Bali and the coping strategies adopted during the outbreak. This study uses a descriptive qualitative approach using in-depth interviews and literature studies on books, scientific journals, and online news. This research focuses on Four Seasons Resort Bali at Sayan, Alila Seminyak Bali, and Puri Saron Seminyak with reasons of star level representation and customer types. The results of this study indicate that the impact of the pandemic has resulted in almost zero hotels occupancy. They shared the same strategies that included to permanently and temporarily terminate employees, limit the use of hotel facilities, spend efficiency, sell non-room products online, and refuse booking refunds by changing visit schedules.

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Daftar Informan
Jacinta Widiana, Director of Human Resources, Alila Seminyak (PT. Anaamaya Resort Seminyak). Wawancara dilakukan secara online tanggal 9 Mei 2020 dan 7 Agustus 2020.

Tim Manajemen Four Season Sayan Ubud Bali. Wawancara dilakukan secara online tanggal 8 Mei 2020 dan 7 Agustus 2020. Untuk sumber wawancara dari Four Season Sayan Ubud Bali dipakai nama Tim Manajemen, karena yang bersangkutan tidak ingin disebutkan namanya.

Yoga, Tim Manajemen Hotel Grand Puri Saron Seminyak. Wawancara dilakukan secara online tanggal 07 Mei 2020 dan 7 Agustus 2020.
Published
2020-10-03
How to Cite
., Nuruddin et al. Strategi Bertahan Hotel di Bali Saat Pandemi Covid-19. Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 10, n. 2, p. 579–602, oct. 2020. ISSN 2580-0698. Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/60329>. Date accessed: 25 jan. 2021. doi: https://doi.org/10.24843/JKB.2020.v10.i02.p11.