Factors Influencing Domestic Tourist to Visit Bali as a Medical Tourism Destination: A Preliminary Investigation
Abstract
The objective of this study was to examine the impact of destination image, destination image, perceived value of medical costs, and perceived value of medical facilities and services on the intention to visit Bali as a medical tourism destination. The research used quantitative methodology, employing a survey method. The population consisted of all of domestic tourists who visited Bali. The sample was 87 domestic tourists who came to Bali for medical tourism purposes. The research findings indicate that destination image, perceived value of medical costs, and perceived value of medical facilities and services have an impact on intention to visit Bali for medical tourism. However, the perception of Bali as a destination did not have any impact on tourists' intention to visit for medical tourism purposes. These findings provide both theoretical and practical implication. A collaborative effort involving several parties is necessary to enhance the branding and promotion of medical tourism.
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References
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Arcana, K. T. P., & Wiweka, K. (2015a). The Impact of Managing Sustainable Event and the Contribution to the Formation of Destination Image at Nusa Dua Resort, Bali. Jurnal Ilmiah Hospitality Management, 6(1), 43–48.
Arcana, K. T. P., & Wiweka, K. (2015b). The Potential Development of Community Based Tourism at Ambengan Village, Buleleng Regency, Bali. Journal of Business on Hospitality and Tourism, 1(1), 11.
Arcana, K. T. P., & Wiweka, K. (2016). The Perception Of Local Community Toward Tourist Accommodation Development, Case Study: Village Of Seminyak, Bali. Journal of Business on Hospitality and Tourism, 2(1), 442–457.
Ayuningtyas, D., Fachry, A., Sutrisnawati, N. N. D., & Munawaroh, S. (2020). Medical tourism as the improvement of public health service: A case study in Bali and West Nusa Tenggara. Enfermería Clínica, 30(6), 127–129. https://doi.org/10.1016/j.enfcli.2020.06.029
Bagga, T., Vishnoi, S. K., Jain, S., & Sharma, R. (2020). Medical Tourism: Treatment, Therapy & Tourism. International Journal Of Scientific & Technology Research Volume, 9(03), 4447–4453.
Bagus, I., & Putra, A. (2021). Making Future of Bali: A leading destination for Medical Tourism. Bali Tourism Journal, 5(3), 53–57. https://doi.org/10.36675/btj.v5i3.66
Berliandaldo, M., & Muhadli, R. A. (2022). Potensi Pengembangan Medical Tourism dalam Menyambut IKN Nusantara di wilayah Kalimantan Timur. Jurnal Studi Kebijakan Publik, 1(1), 13–26. https://doi.org/10.21787/jskp.1.2022.13-26
Cham, T.-H., Lim, Y.-M., Sia, B.-C., Cheah, J.-H., & Ting, H. (2021). Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia. Journal of China Tourism Research, 17(2), 163–191. https://doi.org/https://doi.org/10.1080/19388160.2020.1734514
Chaulagain, S., Jahromi, M. F., & Fu, X. (2021). Americans’ intention to visit Cuba as a medical tourism destination: A destination and country image perspective. Tourism Management Perspectives, 40(August 2020), 100900. https://doi.org/10.1016/j.tmp.2021.100900
DetikTravel. (2022). Bali Serius Genjot Wisata Medis. https://travel.detik.com/travel-news/d-6195665/bali-serius-genjot-wisata-medis
Dinas Pariwisata Provinsi Bali. (2012). Analisis Pasar Wisatawan mancanegara. Denpasar: Dinas Pariwisata Provinsi Bali.
DuPont, H. L., & Steffen, R. (2001). Textbook of Travel Medicine and Health (2nd ed.) (Hamilton, Ed.). B.C Decker. Inc.
Fetscherin, M., & Stephano, R.-M. (2016). The medical tourism index: Scale development and validation. Tourism Management, 52, 539–556. https://doi.org/10.1016/j.tourman.2015.08.010
Glinos, I. A., & Baeten, R. (2006). A Literature Review of Cross-border Patient Mobilityin the European Union. In Observatoire Social Europeen.
Handayani, P. T. (2022). Analisis Pengaruh Kualitas Lingkungan Fisik, Kualitas Layanan Dan Kualitas Produk Terhadap Minat Berkunjung Kembali Melalui Kepuasan Pelanggan Pada Coffee Shop Di Kintamani—Bali.
Intama, C. N., & Sulistiadi, W. (2022). Kesiapan Rumah Sakit Indonesia Menghadapi Kompetisi Medical Tourism di Asia Tenggara. Jurnal Ilmiah Universitas Batanghari Jambi, 22(1), 560. https://doi.org/10.33087/jiubj.v22i1.2003
Januarbawa, M., & Arnaya, K. (2019). Doctor Competencies in Supporting Medical Tourism in Bali. International Journal of Science and Research, 8(12), 262–265. https://doi.org/10.21275/ART20203255
Liestiandre, H. K. (2018). Strategi Pengembangan Medical Tourism: Studi Kasus Medical Tourism Di Korea Selatan. Jurnal Kepariwisataan, 17(2), 1–14.
Lunt, N., Horsfall, D., Smith, R., Exworthy, M., Hanefeld, J., & Mannion, R. (2014). Market size, market share and market strategy: Three myths of medical tourism. Policy and Politics, 42(4), 597–614. https://doi.org/10.1332/030557312X655918
Pramono, J. (2013). Strategi Pengembangan Health and Wellness Di Bali. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan , 7(1), 66–74.
Rambi, B. H., Massie, J. D. D., & Tielung, M. V. J. (2017). Comparison Analysis Of Perceived Value On Price And Quality Between Male And Female At Hardcore Fitness Center. 5(2), 2160–2166.
Rosalina, P. D., Suteja, I. W., Bagus Brahma Putra, G., & Diah Sastri Pitanatri, P. (2015). Membuka Pintu Pengembangan Medical Tourism Di Bali. Jurnal Master Pariwisata (JUMPA), 1, 134–149. https://doi.org/10.24843/jumpa.2015.v01.i02.p09
Sekaran, U. (2017). Metode Penelitiaan Bisnis. Salemba Empat.
Tuncer, I., Unusan, C., & Cobanoglu, C. (2021). Service Quality, Perceived Value and Customer Satisfaction on Behavioral Intention in Restaurants: An Integrated Structural Model. Journal of Quality Assurance in Hospitality & Tourism, 22(4), 447–475. https://doi.org/10.1080/1528008X.2020.1802390
Utama, I. G. B. R., & Nyandra, M. (2021). Health and Wellness Tourism Industry: Types and Development Potentials in Bali, Indonesia. International Journal of Social Science and Education Research Studies, 01(01), 08–12.
Wang, J. H., Feng, H., & Wu, Y. (2020). Exploring key factors of medical tourism and its relation with tourism attraction and re-visit intention. Cogent Social Sciences, 6(1). https://doi.org/10.1080/23311886.2020.1746108
Wirawan, I. M. A. (2016). Kesehatan Pariwisata: Aspek Kesehatan Masyarakat di Daerah Tujuan Wisata. Arc Com Health, 3(1).
Wiweka, K. (2014). Analisis konsep tri hita karana pada daya tarik warisan budaya: Studi kasus puri agung karangasem, bali. Jurnal Master Pariwisata (JUMPA).
Wiweka, K., & Chevalier, S. (2022). Bali Tourism Research Trends: A Systematic Review, 1976-2022. Jurnal Kajian Bali (Journal of Bali Studies), 12, 600–626. https://doi.org/10.24843/JKB.2022.v12.i02.p14
Xu, T., Wang, W., & Du, J. (2020). An Integrative Review of Patients’ Experience in the Medical Tourism. Inquiry (United States), 57. https://doi.org/10.1177/0046958020926762
Yusni, L. W., Dianasari, L. M. D. A., & Suasapha, H. A. (2022). Bali Tourism Recovery: Health Tourism Development As an Effort Strategy. March 2023, 1–31.
Published
2024-04-12
How to Cite
WACHYUNI, Suci Sandi et al.
Factors Influencing Domestic Tourist to Visit Bali as a Medical Tourism Destination: A Preliminary Investigation.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 14, n. 1, p. 169-190, apr. 2024.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/112488>. Date accessed: 06 may 2024.
doi: https://doi.org/10.24843/JKB.2024.v14.i01.p08.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
