APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR

  • Ni Ketut Dian Suryandari
  • Ni Wayan Sri Suprapti
  • I Putu Gde Sukaatmadja

Abstract

This research aimed to examine the effect of environmental knowledge on environmental attitude;the effect of
environmental attitudes, subjective norms, and perceived behavioral control on ecological behavior; and the
diference of environmental knowledge, environmental attitudes, and ecological behavior between male and
female. Data collected through questionnaires distributed to 120 respondents in some nutrients club in Denpasar
City determined by purposive sampling. Hypothesis tested by using Partial Least Square and t-test. The
results indicate that the environmental knowledge has positive and significant effect on environmental
attitude; environmental attitudes, subjective norms, and perceived behavioral control have positive and
significant effect on ecological behavior; and there is no significant difference in environmental knowledge,
environmental attitude and ecological behavior between Generation Y male and female in Denpasar City.

Downloads

Download data is not yet available.
How to Cite
SURYANDARI, Ni Ketut Dian; SUPRAPTI, Ni Wayan Sri; SUKAATMADJA, I Putu Gde. APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR. Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], july 2016. ISSN 2302-8890. Available at: <https://ojs.unud.ac.id/index.php/jmbk/article/view/21487>. Date accessed: 19 nov. 2019.
Section
Articles

Keywords

environmental knowledge, environmental attitudes, ecological behavior, Theory of Planned Behavior