Risdwiyanto, Andriya, Filasti Rahma, Loso Judianto, & Arif Saefudin. " Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts." Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan [Online], (2024): 45 - 55. Web. 8 Feb. 2025