Risdwiyanto, A., 		Rahma, F., 		Judianto, L., & 		Saefudin, A.
2024 Jun 17.  Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts. Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan. [Online] :