Risdwiyanto, A., Rahma, F., Judianto, L., & Saefudin, A.
(2024).
Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts.
Matrik : Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan, , 45 - 55.
doi:10.24843/MATRIK:JMBK.2024.v18.i01.p04