RISDWIYANTO, Andriya et al. Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts. Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan, [S.l.], p. 45 - 55, june 2024. ISSN 2302-8890. Available at: <https://ojs.unud.ac.id/index.php/jmbk/article/view/112896>. Date accessed: 30 jan. 2025. doi: https://doi.org/10.24843/MATRIK:JMBK.2024.v18.i01.p04.